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Mapping Emerging Business Models in Massively Multiplayer Online Games  

Joung, Yoon-Ho (중앙대학교 한국게임사관학교)
Kwon, Hyeog-In (중앙대학교 사회과학대학)
Publication Information
Journal of Information Technology Services / v.5, no.3, 2006 , pp. 137-150 More about this Journal
Abstract
The authors map some of the current Business Models in the Massively Multiplayer Online Player scenario. These maps represent Value Creation Systems by resorting to Value Net constructs and notations, and are offered here as a proof of concept and utility. The authors claim that these mappings can enable readers, managers and IT experts, to build new insights onto such Business Models and develop requirements for Information System infrastructure. When approaching the Value Creation System as a Value Net the goal is to think outside the conceptual box of Value Chains and understand how the different activities interact, by exposing the multiplicity of value types and flows. In doing this study the authors are attempting to synthesize a new Business Model proposal that could underlie the development of an infrastructure for the collaborative creation, distribution and exploration of online massively multiplayer games, beyond the traditional producer-consumer roles.
Keywords
Business Model; Massively Multiplayer Online Games; Value Networks;
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