Abstract
In this research, we've studied to the software productivity and quality measures and metrics for raise UP the advanced software industry. For the purpose, we've studied relative research and reorganized 74 metrics. Reorganized 74 metrics were developed considering scalability, measurement and acquisition possibility and verified by software development experts. Finally, we've conducted a survey on the high measurement possibility metrics. Data were gathered from 20 software development project. It was found from the result need more efforts for the software development productivity improvement for advanced software industry.