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http://dx.doi.org/10.12815/kits.2020.19.5.138

Analysis on Effects of Visual Messages and Auditory Messages on Pedestrian Safety Behavior  

Kim, Jin kwan (Dept. of Psychology., Univ. of Chung-Ang)
Oah, She Zeen (Dept. of Psychology., Univ. of Chung-Ang)
Publication Information
The Journal of The Korea Institute of Intelligent Transport Systems / v.19, no.5, 2020 , pp. 138-150 More about this Journal
Abstract
Pedestrians are the most vulnerable road users. According to one analysis of traffic accidents over a five year period, pedestrians accounted for about 40% of all road traffic deaths in South Korea. Although some policy and engineering approaches have been taken to reduce and prevent traffic accidents, the annual accident change rate is -0.7%, which is insufficient. This study verifies the effectiveness of presenting visual messages to pedestrians and the effect from adding auditory messages to the visual messages. The experiment was conducted on crosswalks adjacent to an intersection, and safety behaviors were recorded for a total of 898 pedestrians and considered sufficient. As a result of the study, overall pedestrian safety behavior improved when both visual and auditory messages were presented, rather than just visual messages. Therefore, the results indicate it is more effective to provide a mixed visual/auditory form of messages, rather than providing single stimulus messages.
Keywords
VMS; Pedestrian; Visual Messages; Visual-auditory Messages;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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