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http://dx.doi.org/10.12815/kits.2018.17.6.1

Study on Business Model of e-Call System and Feasibility Analysis  

Sim, Min-Kyung (Dept. of Transportation Eng., Univ. of Ajou)
Lee, Yong-Ju (Dept. of Transportation Research Institute, Univ. of Ajou)
Lee, Seung-Jun (Dept. of Transportation Eng., Univ. of Ajou)
Lee, Choul-Ki (Dept. of Transportation System Eng., Univ. of Ajou)
Publication Information
The Journal of The Korea Institute of Intelligent Transport Systems / v.17, no.6, 2018 , pp. 1-13 More about this Journal
Abstract
The number of deaths in Korea is higher than the OECD average. Therefore, an e-Call system is being developed as a vehicle ICT-based emergency rescue system that automatically detects an accident in the event of a vehicle accident and transmits related information to the center. In order to overcome the limitations of social acceptability and function of e-Call system, we propose a model that allows users to be aware of the necessity of service voluntarily. We predicted the market share of e-call services according to the proposed business model and analyzed it through B/C analysis. Benefits are calculated on a penetration basis, and device purchase and communications costs are calculated for each period. B/C analysis shows that pessimistic scenarios are 0.98 in 2025 and 1.01 in 2030. In an optimistic scenario, it is 1.05 in 2025 and 1.20 in 2030, which is more economical.
Keywords
e-Call system; Business model; Cost-benefit analysis; Socio-economic impact assessment;
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