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http://dx.doi.org/10.12815/kits.2015.14.1.103

A Study on Fare Estimation for Demand Responsive Transport  

Kim, Wonchul (Chungnam Development Institute)
Namgung, Moon (Wonkwang University)
Publication Information
The Journal of The Korea Institute of Intelligent Transport Systems / v.14, no.1, 2015 , pp. 103-111 More about this Journal
Abstract
The purpose of this study is to estimate the appropriate Demand Responsive Transport (DRT) fare for bus users upon introduction of the system, which is to improve ridership on economically non-profitable routes and to conform to the mobility right of those living in presently non-serviced rural areas. For this, a stated preference (SP) survey was adopted to assess respondents' preferences regarding DRT introduction, while the contingent valuation method (CVM) was used to calculate their willingness to pay (WTP) for DRT services. The analysis results show that, compared to the existing bus services with a 1,000 won bus fare, the value of DRT is considered to be 38.85%, 31.03% and 30.12% higher in terms of overall assessment, usability and convenience, respectively. The results of this study are expected to facilitate the decision making aimed at setting the appropriate DRT fare and implementing a DRT system that meets sustainability requirements.
Keywords
Demand Responsive Transport; Stated Preference Survey; Contingent Valuation Method; Willingness to Pay; Sustainability;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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