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http://dx.doi.org/10.7236/JIIBC.2014.14.5.45

A Study on Consumers' Perception and Attitudes for Market Promotion of Mobile IPTV  

Kim, Min-Jeong (Economics & Management Research Institute, kt)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.14, no.5, 2014 , pp. 45-53 More about this Journal
Abstract
This study investigated users' usage of mobile video service, users' perception and usage of mobile IPTV. The results show that 82.8% is using mobile video services and 33.6% of the entire respondents has the intention to use mobile IPTV with regards to future usage. They answered that 'various real-time broadcasting' and'mobile IPTV charges' were the major areas of considerations for mobile IPTV users. And we analyzed the most watching contents on mobile IPTV and the willingness to pay for one month. In addition, the main reasons for not using mobile IPTV were the charges for mobile IPTV. Based on these results, action plans for the promotion of mobile IPTV are proposed.
Keywords
Mobile IPTV; Intention to use; Willingness to pay; Real-time broadcasting; Video on demand;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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