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http://dx.doi.org/10.7236/JIWIT.2011.11.3.137

Development of Digital Mileage Service System using Smart-Phone  

Kang, Nam-Hi (덕성여자대학교 디지털미디어학과)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.11, no.3, 2011 , pp. 137-142 More about this Journal
Abstract
Increasing users of smart phone and various marketing strategies activate lots of mobile mileage services recently. Such a mileage service is a typical marketing service to increase brand loyalty of clients and maximize purchase motivation. However, traditional offline mileage services introduce discomfort that users have to carry lots of mileage cards physically. Also, in case of using digital mobile mileage service, users have to search specific card to use from lots of digital cards stored in his mobile device. In this paper, to solve the problems, we design and develop a mobile mileage service system that especially discover a proper card automatically based on location information of user.
Keywords
Mileage service system; WLAN; LBS; Smart phone; iPhone;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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