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Advertisement Management System utilizing On-Line Music Services in Communication Networks  

Kim, Seung-Cheon (한성대학교 정보통신공학과)
Ro, Kwang-Hyun (한성대학교 산업경영공학과)
Hwang, Ho-Young (한성대학교 멀티미디어공학과)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.10, no.6, 2010 , pp. 187-193 More about this Journal
Abstract
This paper introduces a new mobile advertisement management system (AMS) utilizing on-line music service in communication networks. The developed AMS delivers commercial advertisement through music service that is preferred in communication networks, which enable advertisers to perform a customer based advertisement and listeners to get a discount on their bills for music service. And eventually the proposed AMS can provide the effective commercial service to the advertisers and the effective clients recruit ways to music providers.
Keywords
광고관리시스템;소비자별 광고;음악서비스;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
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