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http://dx.doi.org/10.7472/jksii.2020.21.4.59

A comparative study of Korean and Chinese BTS female fandom: The effect of Fandom activity on life satisfaction  

Jiang, XueJin (Dept. of Media and Communication, Dongguk University)
SaRuLa, SaRuLa (Dept. of Media and Communication, Dongguk University)
Hwang, HaSung (Dept. of Media and Communication, Dongguk University)
Publication Information
Journal of Internet Computing and Services / v.21, no.4, 2020 , pp. 59-68 More about this Journal
Abstract
The present study aims to explore the influence of BTS, which is popular around the world. Specifically, it aims to look at differences between Korean and Chinese BTS female fandom. Besides, it also explores factors affecting fandom's daily happiness. The study conducted a survey with Korean and Chinese female fans. Findings from surveys suggest that first, there are differences on star attributes, fandom activity and illusory romance between Korean and Chinese female fandom. Specifically, Chinese female fandom's professionalism and artistic attractiveness which are included in star attributes, and illusory romance which is gained in fandom activity are higher than Korean. In addition, Korean female fans actively participated in offline fandom activities, while Chinese female fans actively participated in online fandom activities. Second, it is found that fandom activity, star identification and illusory romance have positive effects on daily happiness. Based on these findings, implication, limitations, and topics for future research are discussed.
Keywords
BTS Fandom Activity; Star Attributes; Illusory Romance; Daily Happiness;
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Times Cited By KSCI : 1  (Citation Analysis)
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