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http://dx.doi.org/10.7472/jksii.2018.19.5.77

Understanding the Entertainment Values in the Online Educational Videos  

Jeong, Seong Bin (Graduate School of Information, Yonsei University)
Lee, Justin Jemin (Department of Technology and Business Administration, Yonsei University)
Kwak, Kyu Tae (Department of Global Culture Industry, Soonchunhyang University)
Publication Information
Journal of Internet Computing and Services / v.19, no.5, 2018 , pp. 77-87 More about this Journal
Abstract
Since the inception of the platform business in educational contents, the prominence of the online educational video has flipped the educational environment. Educational contents have been produced on the internet and allowed learners to access more flexible and student-centered. In fact, the number of people watching the educational content online, such as TED talks and YouTube, has increased during the past decade. The ways of delivering the lecture and the course information in online educational videos are totally different from the traditional lectures. In this paper, we aimed to examine and categorize the online educational videos based on the user's engagement and interest in the course contents. For the study, a negative binomial regression analysis was applied to estimate the effects of the attributes of the traditional lectures by comparatively analyzing the educational videos online. Several values are determined as engaging factors in the online educational videos; hybrid production of education and entertainment, shorter duration, and the number of presenters. From the study, we suggests how to produce engaging educational contents which will appeal the attentions from the users. Moreover, the result of the study may use as a guide to the providers making the productive educational videos.
Keywords
Online Educational Videos; Video Engagement; TED; Entercation; Educational Content;
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