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http://dx.doi.org/10.7472/jksii.2013.14.4.73

A study on Factors that Influence the Usage of Mobile Apps - Based on Flow Theory and Unified Theory of Acceptance and Use of Technology -  

Kim, Young-Chae (Graduate School of Business IT, Kookmin Univ.)
Jeong, Seung Ryul (Graduate School of Business IT, Kookmin Univ.)
Publication Information
Journal of Internet Computing and Services / v.14, no.4, 2013 , pp. 73-84 More about this Journal
Abstract
This study, based on flow theory and unified theory of acceptance and use of technology (UTAUT), examines various factors that influence the continuous use of mobile applications, particularly those providing users with satisfaction and pleasure as well as useful information. This study extends the previous studies that have been based on technology acceptance model, in which usefulness and ease of use are key determinants of use of new technology, by introducing flow theory in explaining the use of various technologies in mobile environment. For this purpose, this study employes a survey based field study and collects data from individuals who use fashion mobile apps since these are considered to provide fun and pleasures. This study finds that flow theory is a proper framework to understand the use of mobile technology, indicating flow experience is an important variable to determine the usage of fashion apps. In addition, performance expectation, effort expectation, social influence, and facilitation condition are found to be significant in influencing use of mobile apps, suggesting UTAUT still plays an important role in understanding the use of mobile technology.
Keywords
Mobile App; Flow Experience; Flow Theory; Technology Acceptance; Usage;
Citations & Related Records
Times Cited By KSCI : 12  (Citation Analysis)
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