The Impact of Brand Equity on Consumer Intention: A Case Study for COVID-19 Vaccine Products in Vietnam |
VO, Minh Sang
(Faculty of Business Administration, FPT University, Can Tho Campus)
NGUYEN, Trung Hau (Faculty of Business Administration, FPT University, Can Tho Campus) THACH, Thao Vy (Faculty of Business Administration, FPT University, Can Tho Campus) TRAN, Doan Vy (Faculty of Business Administration, FPT University, Can Tho Campus) HOANG, Nguyen Huong Giang (Faculty of Business Administration, FPT University, Can Tho Campus) PHAM, Ngoc Phuong Trang (Faculty of Business Administration, FPT University, Can Tho Campus) |
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