The Impact of SNS Advertisements on Online Purchase Intention of Generation Z: An Empirical Study of TikTok in Vietnam |
NGO, Thi Thuy An
(Faculty of Business Administration, FPT University, Can Tho Campus)
LE, Thi My Thanh (Faculty of Business Administration, FPT University, Can Tho Campus) NGUYEN, Thanh Hieu (Faculty of Business Administration, FPT University, Can Tho Campus) LE, Truong Giang (Faculty of Business Administration, FPT University, Can Tho Campus) NGO, Gia Thinh (Faculty of Business Administration, FPT University, Can Tho Campus) NGUYEN, Tran Duong (Faculty of Business Administration, FPT University, Can Tho Campus) |
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