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http://dx.doi.org/10.13106/jafeb.2022.vol9.no3.0077

The Impact of Creativity and Innovativeness on Digital Entrepreneurship: Empirical Evidence from Bangladesh  

AKHTER, Ayeasha (Department of Marketing, Faculty of Business Studies, Bangabandhu Sheikh Mujibur Rahman Science and Technology University)
KARIM, Md. Mobarak (Department of Business Administration, World School of Business, World University of Bangladesh (WUB))
ISLAM, K. M. Anwarul (Department of Business Administration, The Millennium University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.9, no.3, 2022 , pp. 77-82 More about this Journal
Abstract
In Bangladesh, developing students' entrepreneurial intentions have received a lot of attention because of the country's current employment predicament and shifting labor market. Entrepreneurs play a critical part in a country's economic development. This study aims to examine the impact of creativity and innovation on students' intentions toward online entrepreneurship in Bangladesh. The participants in this study were Bangladeshi university students. Based on pre-tested constructs, a survey questionnaire was created. Convenience sampling, which is a common type of non-probability sampling, was used to choose participants for the sample. A total of 150 students from the public university took part in the survey, with 120 replies being accepted as complete, resulting in an 80 percent response rate. Hence, the sample size is 120. Internal consistency was determined using Cronbach's alpha, while correlation and hypothesis tests were analyzed using SPSS version 26.0. The results reveal that creativity and innovation have a statistically significant and positive impact on students' intentions to engage in online entrepreneurship. These two independent factors explained 75% of the variance in intention to engage in online entrepreneurship, resulting in empirical findings and solid information in the present body of knowledge. The study concludes with a conclusion and research implications for the future.
Keywords
Creativity; Innovativeness; Online Entrepreneurship; Entrepreneurial Intention; Bangladesh;
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Times Cited By KSCI : 5  (Citation Analysis)
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