Celebrity Endorser and Purchase Intention: The Mediating Role of Resonance-Based Self-Attitude and Brand Credibility |
GUNAWAN, Stephanie Angelina
(Graduate School of Management, Universitas Pelita Harapan)
HERMAWAN, Asep (Faculty of Economics, Universitas Trisakti) WIDJAJA, Anton Wachidin (Faculty of Business, President University) BERNARTO, Innocentius (Faculty of Economics and Business, Universitas Pelita Harapan) |
1 | Chin, P. N., Isa, S. M., & Alodin, Y. (2019). The impact of endorser and brand credibility on consumers' purchase intention: the mediating effect of attitude towards brand and brand credibility. Journal of Marketing Communications, 4, 896-912. |
2 | Mansour, I. H. F., & Diab, D. M. E. (2016). The relationship between celebrities' credibility and advertising effectiveness: The mediation role of religiosity. Journal of Islamic Marketing, 7(2), 148-166. DOI |
3 | Plank, K. (2012). Under Armour's Founder on Learning to Leverage Celebrity Endorsements. Harvard Business Review, 90(5), 45-48. |
4 | Singh, R. P., & Banerjee, N. (2018). Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention. Global Business Review, 19(6) 1-18. DOI |
5 | Solomon, M. R. (2006). Consumer behavior: Buying, having, and being. Upper Saddle River, NJ: Prentice Hall. |
6 | Sun, Y., Lim, K. H., Jiang, C., Peng, J. Z., & Chen, X. (2010). Do males and females think in the same way? An empirical investigation on the gender differences in web advertising evaluation. Computers in Human Behavior, 26(6), 1614-1624. DOI |
7 | Thomas, T., & Johnson, J. (2019). The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model. Vision - The Journal of Business Perspective, 23(3), 1-12. DOI |
8 | Wang, S. W., & Scheinbaum, A. C. (2017). Trustworthiness Trumps Attractiveness and Expertise: Enhancing Brand Credibility Through Celebrity Endorsement. Journal of Advertising Research, 58(1), JAR-2017-042. |
9 | Campbell, M. C., & Warren, C. (2012). A risk of meaning transfer: are negative associations more likely to transfer than positive associations? Social Influence, 7(3), 172-192. DOI |
10 | Ajzen, I. (2001). Nature and operation of attitudes. Annual Review of Psychology, 52(1), 27-58. DOI |
11 | Choi, S. M., Lee, W. N., & Kim, H. J. (2005). Lessons from the rich and famous: A cross-cultural comparison of celebrity endorsement in advertising. Journal of Advertising, 34, 85-98. DOI |
12 | Detiknews. (2016). Jadi Bintang Iklan Luwak White Koffie, Berapa Bayaran Lee Min Ho? Retrieved May 15, 2020 from https://news.detik.com/adv-nhl-detikcom/d-3111222/jadi-bintang-iklan-luwak-white-koffie-berapa-bayaran-lee-min-ho |
13 | Dwivedi, A., Johnson, L. W., & McDonald, R. E. (2015). Celebrity endorsement, self-brand connection and consumer-based brand equity. Journal of Product & Brand Management, 24(5), 449-461. DOI |
14 | Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of Marketing Communications, 15(2-3), 139-155. DOI |
15 | Siemens, J. C., Smith, S., Fisher, D., & Jensen, T. D. (2008). Product expertise versus professional expertise: congruency between an endorser's chosen profession and the endorsed product. Journal of Targeting, Measurement & Analysis for Marketing, 16(3), 159-168. DOI |
16 | White, D. W., Goddard, L., & Wilbur, N. (2009). The effects of negative information transference in the celebrity endorsement relationship. International Journal of Retail & Distribution Management, 37(4), 322-335. DOI |
17 | Yoon, D., & Kim, Y. K. (2015). Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising. Journal of Hospitality Marketing & Management, 6, 1-30. |
18 | Temperley, J., & Tangen, D. (2006). The Pinocchio factor in consumer attitudes towards celebrity endorsement: Celebrity endorsement, the reebok brand, and an examination of a recent campaign. Innovative Marketing, 2(3), 97-111. |
19 | Gupta, M. A., & Dang, P. J. (2009). Examining celebrity expertise and advertising effectiveness in India. South Asian Journal of Management, 16(2), 61-75. |
20 | Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Thousand Oaks, CA: Sage Publication, Inc. |
21 | Kensinger, E. A., & Corkin, S. (2003). Effect of negative emotional content on working memory and long-term memory. Emotion, 3, 378-393. DOI |
22 | Maharani, N., Helmi, A., Mulyana, A., & Hasan, M. (2020). Factors Influencing Purchase Intention on Private Label Products. Journal of Asian Finance, Economics and Business, 7(11), 939-945. https://doi.org/10.13106/jafeb.2020.vol7.no11.939 DOI |
23 | Malar, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35-52. DOI |
24 | Freling, T. H., & Forbes, L. P. (2013). An empirical analysis of the brand personality effect. Journal of Product & Brand Management, 14(7), 404-413. DOI |
25 | Erdem, T., & Swait, J. (2004). Brand credibility, brand consideration,and choice. The Journal of Consumer Research, 31(1), 191-198. DOI |
26 | Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41(3), 39-48. DOI |
27 | Escalas, J. E., & Bettman, J. R. (2003). You are what they eat: The influence of reference groups on consumers' connections to brands. Journal of Consumer Psychology, 13, 339-348. DOI |
28 | Govers, P., & Schoormans, J. (2005). Product Personality and its Influence on Consumer Preference. Journal of Consumer Marketing, 22(4), 189-197. DOI |
29 | Malodia, S., Singh, P., Goyal, V., & Sengupta, A. (2017). Measuring the Impact of Brand-Celebrity Personality Congruence on Purchase Intention. Journal of Marketing Communications, 23(5), 493-512. DOI |
30 | Nguyen, T. T. N. (2020). Gender Differences in Determinants of Customer Satisfaction in Beauty and Cosmetic E-commerce. Journal of Asian Finance, Economics and Business, 7(10), 811-822. https://doi.org/10.13106/jafeb.2020.vol7.no10.811 DOI |
31 | Nielsen. (2020). Nielsen Retail Audit. Nielsen Insights. Nielsen Global Connect. |
32 | Oh, A. H., & Park, H. Y. (2020). The Effect of Airline's Professional Models on Brand Loyalty: Focusing on Mediating Effect of Brand Attitude. Journal of Asian Finance, Economics and Business, 7(5), 155-166. https://doi.org/10.13106/jafeb.2020.vol7.no5.155 DOI |
33 | Osei-Frimpong, K., Donkor, G., & Owusu-Frimpong, N. (2019). The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective. Journal of Marketing Theory and Practice, 27(1), 103-121. DOI |
34 | Nguyen, N.-T. (2021). The Influence of Celebrity Endorsement on Young Vietnamese Consumers' Purchasing Intention. Journal of Asian Finance, Economics and Business, 8(1), 951-960. https://doi.org/10.13106/jafeb.2021.vol8.no1.951 DOI |