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http://dx.doi.org/10.13106/jafeb.2021.vol8.no5.1139

Measurement Instruments for Superior Product Development: A Case Study of Deli Serdang Cassava in Indonesia  

P, Remus Hasiholan (Regional Planning Study Program, Universitas Sumatera Utara)
TARMIZI, Hasan Basri (Universitas Sumatera Utara)
RAHMANTA, Rahmanta (Universitas Sumatera Utara)
PURWOKO, Agus (Universitas Sumatera Utara)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.5, 2021 , pp. 1139-1145 More about this Journal
Abstract
This study is aimed at developing a measurement instrument for the superior product development program of Deli Serdang cassava, Indonesia. This research population is the target population of Deli Serdang Micro, Small and Medium-sized Enterprises (MSMEs) which produces cassava. The sample was randomly selected and consisted of 300 MSMEs. The study method is research and development with confirmatory factor analysis using Amos software. The data collection technique was a questionnaire. Study results used the maximum likelihood method which showed that the validity and reliability instruments met the ideal loading factor value > 0.5 and a significance value of p (0.000). The model built also meets the fit criteria based on the Goodness of Fit Model Standard. All instruments are presented to build and measure the superior cassava product development program by Deli Serdang MSMEs. This superior product development program comprises (1) economic contribution (with a loading factor value of 0.76) (2) social aspects (with a loading factor value of 0.76) (3) cultural aspects (with a loading factor value of 0.99) and (4) institutional (with a loading factor value of 0.87). This result means that all instruments have proven construct validity.
Keywords
Measurement Instrument; Economic Contribution; Development; Superior Products;
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