Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises |
RAJADURAI, Jegatheesan
(Department of Business and Management, College of Business Management and Accounting, Universiti Tenaga Naional)
ZAHARI, Abdul Rahman (Department of Business and Management, College of Business Management and Accounting, Universiti Tenaga Naional) ESA, Elinda (Department of Business and Management, College of Business Management and Accounting, Universiti Tenaga Naional) BATHMANATHAN, Vathana (College of Graduate Studies, Universiti Tenaga Naional) ISHAK, Nur Afiqah Mohammad (Department of Business and Management, College of Business Management and Accounting, Universiti Tenaga Naional) |
1 | Chahal, H., Dangwal, R., & Raina, S. (2014). Conceptualisation, development and validation of green marketing orientation (GMO) of SMEs in India. Journal of Global Responsibility, 5(2), 312-337. DOI |
2 | Chan, E. S. W. (2013). Gap analysis of green hotel marketing. Journal of Contemporary Hospitality Management, 25(7), 1017-1048. DOI |
3 | Charter, M., & Polonsky, M. J. (1999). Greener marketing : A global perspective on greening marketing practice (2nd ed.). Sheffield, UK: Greenleaf Publications. |
4 | Chen, F., Ngniatedema, T., & Li, S. (2018). A cross-country comparison of green initiatives, green performance and financial performance. Management Decision, 56(11). https://doi.org/10.1108/MD-08-2017-0761 DOI |
5 | Cherian, J., & Jacob, J. (2012). Green marketing: A study of consumers' attitude towards environment friendly products. Asian Social Science, 8(12), 117-126. |
6 | Chin, Y.-W., & Lim, E.-S. (2018). SME policies and performance in Malaysia. Singapore: ISEAS Yusof Ishak Institute. |
7 | Cohen, J. (1988). Statistical power analysis for the behavioural science. Abingdon, UK: Routledge Academic. |
8 | Dangelico, R. M., & Vocalelli, D. (2017). "Green Marketing": An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279. DOI |
9 | Diamantopoulos, A., & Siguaw, J. A. (2006). Formative versus reflective indicators in organizational measure development: A comparison and empirical illustration. British Journal of Management, 17(4), 263-282. DOI |
10 | Dubey, R., Gunasekaran, A., & Papadopoulos, T. (2017). Green supply chain management: Theoretical framework and further research directions. Benchmarking: An International Journal, 24(1), 184-218. DOI |
11 | Economic Planning Unit. (2016). The national SCP Blueprint 2016-2030. Prime Minister's Department, Federal Government Administrative Centre, Malaysia. https://www.oneplanetnetwork.org/sites/default/files/malaysia_the_national_scp_blueprint_2016_-_2030.pdf |
12 | Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50. DOI |
13 | Fuller, D. A. (1999). Sustainable marketing: Managerial-ecological issues. Thousand Oaks, CA: Sage Publications, Inc. |
14 | Giama, E., & Papadopoulos, A. M. (2018). Carbon footprint analysis as a tool for energy and environmental management in small and medium-sized enterprises. International Journal of Sustainable Energy, 37(1), 21-29. DOI |
15 | Govindan, K., Soleimani, H., & Kannan, D. (2015). Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future. European Journal of Operational Research, 240(3), 603-626. DOI |
16 | Hair, J. F., Money, A. H., Samouel, P., & Page, M. (2007). Research Methods for Business. Hoboken, NJ: Wiley. |
17 | Do, A. D., Nguyen, Q. V., Le, Q. H., & Ta, V. L. (2020). Green supply chain management in Vietnam industrial zone: Province-level evidence. Journal of Asian Finance Economics and Business, 7(7), 403-412. https://doi.org/10.13106/jafeb.2020.vol7.no7.403 DOI |
18 | Handayani, W. (2017). Green consumerism : An eco-friendly behaviour form through the green product consumption and green marketing. Sinergi : Jurnal Ilmiah Ilmu Manajemen, 7(2), 25-29. DOI |
19 | Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. DOI |
20 | Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm's performance in Malaysia. Procedia - Social and Behavioral Sciences, 172, 463-470. DOI |
21 | Hutchinson, C. (1996). Integrating environment policy with business strategy. Long Range Planning, 29(1), 11-23. DOI |
22 | Jarvis, C. B., MacKenzie, S. B., & Podsakoff, P. M. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. Journal of Consumer Research, 30(2), 199-218. DOI |
23 | Kumar, P. (2015). Green marketing innovations in small Indian firms. World Journal of Entrepreneurship, Management and Sustainable Development, 11(3), 176-190. DOI |
24 | Kumar, P. (2016). State of green marketing research over 25 years (1990-2014): Literature survey and classification. Marketing Intelligence and Planning, 34(1), 137-158. DOI |
25 | Kumar, V., Pozza, I. D., & Ganesh, J. (2013). Revisiting the satisfactionloyalty relationship: Empirical generalizations and directions for future research. Journal of Retailing, 89(3). 246-262. DOI |
26 | Kushwaha, G. S., & Sharma, N. K. (2016). Green initiatives: A step towards sustainable development and firm's performance in the automobile industry. Journal of Cleaner Production, 121,116-129. DOI |
27 | Lee, C., & Lim, S.Y. (2020). Impact of environmental concern on image of internal GSCM practices and consumer purchasing behavior. Journal of Asian Finance Economics and Business, 7(6), 241-254. https://doi.org/10.13106/jafeb.2020.vol7.no6.241 DOI |
28 | Luthra, S., Garg, D., & Haleem, A. (2014). Green supply chain management: Implementation and performance: A literature review and some issues. Journal of Advances in Management Research, 11(1), 20-46. DOI |
29 | Leonidou, C. N., Katsikeas, C. S., & Morgan, N. A. (2013). Greening" the marketing mix: Do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41(2), 151-170. DOI |
30 | Li, S., Ngniatedema, T., & Chen, F. (2017). Understanding the impact of green initiatives and green performance on financial performance in the US. Business Strategy and the Environment, 26(6), 776-790. DOI |
31 | Maignan, I., Ferrell, O. C., & Ferrell, L. (2005). A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, 39(9-10), 956-977. DOI |
32 | Martinez-Martinez, A., Cegarra-Navarro, J. G., Garcia-Perez, A., & Wensley, A. (2019). Knowledge agents as drivers of environmental sustainability and business performance in the hospitality sector. Tourism Management, 70, 381-389. DOI |
33 | Menon, A., & Menon, A. (1997). Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy. Journal of Marketing, 61(1), 51-67. DOI |
34 | Mishra, M. K., Choudhury, D., & Rao, K. S. V. G. (2019). Impact of strategic and tactical green marketing orientation on SMEs performance. Theoretical Economics Letters, 09(05), 1633-1650. DOI |
35 | Mishra, P., & Sharma, P. (2010). Green marketing in India: Emerging opportunities and challenges. Journal of Engineering, Science and Management Education, 3(1), 9-14. |
36 | MyHijau. (2020). MyHijau Directory. Retrieved from https://dir.myhijau.my/directory |
37 | Ozanne, L. K., & LeCren, N. (2011). Consequences of corporate environmental marketing strategies in New Zealand organisations. Marketing Intelligence and Planning, 29(2), 156-177. DOI |
38 | Ngniatedema, T., & Li, S. (2000). Green operations and organizational performance. International Journal of Business and Social Science, 5(3), 50-58. |
39 | Njoki, G. C., & Susan, W. K. (2014). Challenges facing implimentation of green procurement in manufacturing sector inkenya: Acase study of Unga Limited Kenya. European Journal of Business Management, 22(1), 161-173. |
40 | Ottman, J. A. (2011). The new rules of green marketing paradigm:Strategies, tools, and inspiration for sustainable branding. Sheffield, UK: Greenleaf Publishing. |
41 | Papadas, K. K., Avlonitis, G. J., & Carrigan, M. (2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 80(May), 236-246. DOI |
42 | Peattie, K., & Belz, F. M. (2010). Sustainability marketing: An innovative conception of marketing. Marketing Review St. Gallen, 27(5), 8-15. DOI |
43 | Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012). Sources of method bias in social science research and recommendations on how to control it. Annual Review of Psychology, 63(1), 539-569. DOI |
44 | Polonsky, M. J. (1995). A stakeholder theory approach to designing environmental marketing strategy. Journal of Business & Industrial Marketing, 10(3), 29-46. DOI |
45 | Saifullah, K., Kari, F. B., & Ali, A. (2017). Linkage between public policy, green technology and green products on environmental awareness in the Urban Kuala Lumpur, Malaysia. Journal of Asian Finance Economics and Business, 4(2), 45-53. http://dx.doi.org/10.13106/jafeb.2017.vol4.no2.45 DOI |
46 | Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53-80. DOI |
47 | Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), 105-115. DOI |
48 | Shafiei, M. W. M., Abadi, H., & Osman, W. N. (2017). The indicators of green buildings for Malaysian property development industry. International Journal of Applied Engineering Research, 12(10), 2182-2189. |
49 | Spear, S., & Bowen, H. (1999). Decoding the DNA of the Toyota Production System. Harvard Business Review, 77(5), 1-12. |
50 | Wee, H. M., & Wu, S. (2009). Lean supply chain and its effect on product cost and quality: A case study on Ford Motor Company. Supply Chain Management: An International Journal, 14(5), 335-341. DOI |
51 | Williamson, D., Lynch-Wood, G., & Ramsay, J. (2006). Drivers of environmental behaviour in manufacturing SMEs and the implications for CSR. Journal of Business Ethics,67(3), 317-330. DOI |
52 | Yacob, P., Wong, L. S., & Khor, S. C. (2019). An empirical investigation of green initiatives and environmental sustainability for manufacturing SMEs. Journal of Manufacturing Technology Management, 30(1), 2-25. DOI |
53 | Zahari, A. R., & Esa, E. (2016). Motivation to adopt renewable energy among Generation Y. Procedia Economics and Finance, 35(October 2015), 444-453. DOI |
54 | Zahari, A. R., & Esa, E. (2018). Drivers and inhibitors adopting renewable energy: An empirical study in Malaysia. International Journal of Energy Sector Management, 12(4), 581-600. DOI |
55 | Bathmanathan, V., Rajadurai, J., & Sohail, M. S. (2018). Generational consumer patterns: A document analysis method. Global Business and Management Research: An International Journal, 10(December), 958-970. |
56 | Zhang, J. A., & Walton, S. (2017). Eco-innovation and business performance: The moderating effects of environmental orientation and resource commitment in green-oriented SMEs. R&D Management, 47(5), 26-39. |
57 | Zhu, Q., & Sarkis, J. (2004). Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises. Journal of Operations Management, 22(3), 265-289. DOI |
58 | Abdullah, W. S. W., Osman, M., Kadir, M. Z. A. A., & Verayiah, R. (2019). The potential and status of renewable energy development in Malaysia. Energies, 12(12), 1-16. |
59 | Amegbe, H., Owino, J. O., & Nuwasiima, A. (2017). Green marketing orientation (GMO) and performance of SMEs in Ghana. American Journal of Management, 11(1), 99-109. |
60 | Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458. DOI |
61 | Bathmathan, V., & Rajadurai, J. (2019). Green marketing mix strategy using modified measurement scales: A performance on Gen Y green purchasing decision in Malaysia. International Journal of Engineering and Advanced Technology, 9(1), 3612-3618. DOI |
62 | Brammer, S., Hoejmose, S., & Marchant, K. (2012). Environmental management in SMEs in the UK: Practices, pressures and perceived benefits. Business Strategy and the Environment, 21(7), 423-434. DOI |
63 | Brindley, C., & Oxborrow, L. (2014). Aligning the sustainable supply chain to green marketing needs: A case study. Industrial Marketing Management, 43(1), 45-55. DOI |
64 | Buysse, K., & Verbeke, A. (2003). Proactive environmental strategies: A stakeholder management perspective. Strategic Management Journal, 24(5), 453-470. DOI |
65 | Cambra-Fierro, J., Hart, S., & Polo-Redondo, Y. (2008). Environmental respect: Ethics or simply business? A study in the small and medium enterprise (SME) context. Journal of Business Ethics, 82(3), 645-656. DOI |
66 | Ceptureanu, E. G., Ceptureanu, S. I., Bologa, R., & Bologa, R. (2018). Impact of competitive capabilities on sustainable manufacturing applications in Romanian SMEs from the textile industry. Sustainability, 10(4). https://doi.org/10.3390/su10040942 DOI |