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http://dx.doi.org/10.13106/jafeb.2021.vol8.no10.0385

The Effect of Perceived Risk and Technology Self-Efficacy on Online Learning Intention: An Empirical Study in Vietnam  

DOAN, Thuy Thanh Thi (Faculty of Business Administration, Ho Chi Minh City Open University)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.10, 2021 , pp. 385-393 More about this Journal
Abstract
In an effort to find ways to increase the effectiveness of online education, literature and empirical study based on the Technology Acceptance Model (TAM) have addressed a variety of questions, including perceived ease of use (PEU) and perceived usefulness (PU). After TAM, extensive studies have focused on the impact of extrinsic factors on PEU and PU, including Self-efficacy and Perceived Risk. This study aims to analyze the direct, indirect, and moderating effects of Self-efficacy and Perceived Risk on Online Learning Intention (OLI). Data was collected through a survey method from 472 students studying at universities in Vietnam. The collected data was analyzed using the PLS-SEM technique to test the hypotheses. The findings reveal that Technology Self-Efficacy influences the intention to take online courses both directly and indirectly through Perceived Ease of Use and Perceived Usefulness. Besides, Perceived Risk COVID-19 also has a positive effect on online learning intention, and plays a role as a moderating variable on the impact of PU on OLI. These findings suggest that students will have a stronger intention to study online when they are confident in their ability to use technology. When they believe in their ability to use technology, their online learning intention will also increase.
Keywords
Technology Self-Efficacy; Perceived Risk COVID-19; Perceived Usefulness; Perceived Ease of Use; Online Learning Intention;
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