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http://dx.doi.org/10.13106/ajbe.2021.vol11.no3.5

The Impact of Life Satisfaction, Quality Consciousness, and Religiosity on Customer Switching Intention to Halal Cosmetic  

USMAN, Hardius (Department of Applied Statistics, Politeknik Statistika STIS)
PROJO, Nucke Widowati Kusumo (Department of Statistical Computing, Politeknik Statistika STIS)
WULANSARI, Ika Yuni (Department of Applied Statistics, Politeknik Statistika STIS)
FADILLA, Thasya (Middle East and Islamic Studies, Universitas Indonesia)
Publication Information
Asian Journal of Business Environment / v.11, no.3, 2021 , pp. 5-19 More about this Journal
Abstract
Purpose: The purpose of this research is to study the role of life satisfaction, quality consciousness, and religiosity, which are integrated with the TRA Model to explain the switching intention of Muslim consumers to use Halal Cosmetics and Personal Care (HCPC). The second purpose is to investigate the relationship between variables used in this study to provide recommendations to HCPC producers about Muslim consumer behavior in the market. Research design, data, and methodology: The target population in this study is Muslims who live in Greater Jakarta. Data collection is carried out by the self-administered survey method based on the Purposive sampling technique, and the questionnaire is distributed online. The statistical analysis to test the research hypotheses is the Partial Least Squares - Structural Equation Model (PLS-SEM). Results: Life satisfaction, product quality consciousness, and religious commitment have a significant effect on attitude to switching but do not significantly influence the intention of switching to use HCPC. Conclusions: Life satisfaction, quality consciousness, and religiosity that represent individual factors indirectly affect the intention to switch to use HCPC. Thus, religious commitment influences attitude to switching both directly and indirectly.
Keywords
Religious Environment and Commitment; HCPC; Life Satisfaction; Quality Consciousness; TRA;
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