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http://dx.doi.org/10.15722/jds.20.11.202211.11

Distribution-Support Technologies in Commercialisation: The Malaysia Research Universities (RU) Experiences  

MOHD ROSDI, Siti Asma' (Faculty of Management and Economics, Universiti Pendidikan Sultan Idris)
RAMDAN, Mohamad Rohieszan (Faculty of Management and Economics, Universiti Pendidikan Sultan Idris)
ADAM, Sabrinah (Faculty of Management, Universiti Teknologi Malaysia)
FUZI, Nursyazwani Mohd (Faculty of Management, Universiti Teknologi Malaysia)
ABDUL RAZAK, Azila (Faculty of Management and Economics, Universiti Pendidikan Sultan Idris)
JAMALUDIN, Nurul Atasha (Faculty of Economic and Management, Universiti Kebangsaan Malaysia)
Publication Information
Journal of Distribution Science / v.20, no.11, 2022 , pp. 11-17 More about this Journal
Abstract
Purpose: This article explores the experiences of Research Universities (RU) on distribution-support technologies in commercialisation with a specific focus in the Malaysian context. Research design, data and methodology: A qualitative research was carried out, in which six RU were interviewed. A structured interview was conducted. To analyse and interpret the data was using an approach adopted in qualitative thematic strategy. The findings were transcribed using Atlas.ti software to analyse related themes through a thematic analysis approach to link theories. Results: The findings provide useful insights into the significant roles of distribution-support technologies on the commercialisation strategy and impacts on the ecosystem of innovation and commercialisation in providing the importance of Distribution-support Technologies to strengthen the role of university-industry-community relation to drive the economy towards a high-income nation. Conclusions: This study will contribute theory through commercialisation literature by adding new knowledge concerning the link between universities and distribution-support technologies in commercialisation. Therefore, the practical contributions are significant for universities; industries; research institutes; government and societies to develop and plan strategically for effective, strategic and sustainable distribution-support technologies in innovation and commercialisation ecosystem.
Keywords
Distribution-Support Technologies; Commercialisation; Research University; Malaysia;
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