Browse > Article
http://dx.doi.org/10.5805/SFTI.2022.24.5.493

A Study on Characteristics of Underground Rappers' Fashion - Focusing on the Comparison Between China and Korea -  

Fan, Keyu (Dept. Merchandising and Fashion Design Seoul National University)
Ha, Jisoo (The Research Institute of Human Ecology Seoul National University)
Publication Information
Fashion & Textile Research Journal / v.24, no.5, 2022 , pp. 493-504 More about this Journal
Abstract
This study aims to gain a deeper understanding of the fashion styles of underground rappers in China and South Korea. Due to rappers' fashion influence on modern fashion trends, research on rapper fashion has been conducted steadily in the field of apparel. Qualitative research methodologies including literature research and in-depth interviews were the primary techniques used to solve the research questions. In-depth interviews were conducted with 10 Chinese underground rappers and 10 Korean underground rappers to reveal and explore their fashion style and view of fashion. As a result, the participants' fashion styles were categorized into four styles: authentic hip-hop fashion style, popularized hip-hop fashion style, easy sports casual style, and trendy street style. Rappers from both countries consider that their identity as rappers can be demonstrated through their hip-hop fashion style. The influence of hip-hop culture and the popularity of rap music differs between China and Korea. It affects not only the rapper's musical characteristics, but also their fashion style. While Korean underground rappers' fashions style is trendier, Chinese underground rappers' fashions style displays stronger characteristics of hip-hop fashion. Due to the public's negative view of rappers, some Korean underground rappers intentionally try to hide their identity by wearing a fashion style that differs from the authentic rapper image. Understanding the fashion styles of underground rappers in Korea and China is expected to assist in predicting future hip-hop culture and rapper fashion trends.
Keywords
underground; rapper fashion; hip-hop fashion; Chinese rapper; Korean rapper;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Cohen, S. (2011). American hip hop style 1970-1980. Fashion and Power. Retrieved November 15, 2018, from http://fashionandpower.blogspot.com/2011/03/american-hip-hop-style-1970-1980.html
2 Fang, Z. M.(2007). 从街头文化到主流时尚 [From the street culture to mainstream fahsion]. Fujian Arts, (2), 45-46.
3 Jay Chou'. (2022. April 26). QQ. Retrieved July 15, 2022, from https://new.qq.com/omn/20220421/20220421A08VHZ00.html
4 Kim, T. R., & Kim, K. D. (2015). The formative process of Korean underground hiphop and its future task. Journal of Multi-cultural Contents Studies, 18, 299-327. doi:10.15400/mccs.2015.04.18.297   DOI
5 Strauss, A., & Corbin, J. (1998). Basics of qualitative research - Techniques and procedures for developing grounded theory. Thousand Oaks, Calif,: Sage Publications.
6 Sung, Y. J., & Kim, H. J. (2015). Hip-hop field, Hip-hop authenticity, and symbolic struggle - A case study on control war in South Korea and the United States. Korean Journal of Cultural Sociology, 18, 169-214. doi:10.17328/kjcs.2015.18.006   DOI
7 Tan, L. C. (2021). The multidimensional perceptions of and developmental reflections on yout hip-hop culture based on analysis of 'the new rap of China'. Youth Exploration, 1, 103-112.
8 Lee, J. H., & Chung, E. S. (1999). The origination and changes of hiphop fashion on the development of hiphop. Journal of the Korean Society of Costume, 46, 5-15.
9 Kim, Y. (2012). A Study on Korean Hip-hop Fashion Trends as Popular Culture. Journal of the Korean Society of Fashion Design, 12(1), 19-38.
10 Lee, I. S., Lee, S. J., Choi, B. Y., Lee, M. J., & Son, Y. J. (2006). Research on new hip hop fashion of glam style. Journal of the Korea Fashion & Costume Design Association, 8(1), 127-136.
11 Yoon, S. G. (2018). What is BTS's 'fake love' genre 'emo hip-hop'?. Starnews. Retrieved October 24, 2018, from https://n.news.naver.com/entertain/article/108/0002700751
12 'The rap of China'. (2018). Sohu. Retrieved July 15, 2022, from https://www.sohu.com/a/236767693_681558
13 Townson. (2017, June 14). 华语说唱发展史 [The history of Chinese rap]. XIHACHINA. Retrieved October 2, 2018, from http://www.xihachina.com/7384.html
14 Woods, A. (2009). Rap vocality and the construction of identity. Unpublished doctoral dissertation, The University of Michigan, Michigan.
15 'Drunken Tiger'. (n. d.). Wikipedia. Retrieved October 15, 2018, from https://ko.wikipedia.org/wiki/Feel_gHood_Muzik_:_The_8th_Wonder
16 Chen, M.(2013). 中国嘻哈文化的本土化及其启示 [The Localization of Chinese hip-hop culture and its enlightenment]. Forum on Chinese Culture, 7, 162-165.
17 Edwards, P. (2009). How to rap - The art and science of the hip-hop MC. Chicago: Chicago Review Press.
18 'Grandmaster Flash & the Furious 5'. (2013, January 4). Last fm. Retrieved July 10, 2022, from https://www.last.fm/zh/music/The+Sugarhill+Gang+-+Grandmaster+Flash+&+The+Furious+5/+images/aea9c3e820a448928fc0323e35218ef1
19 Lee, Y. J. (2013). A study on their impact on popular music and popularized of street style I. Journal of the Korean Society Design Culture, 19(4), 501-512.
20 Lee, S. D., & Yum, M. S. (2016). Effects of the musical characteristic of female hip-hop on female hip-hop fashion. Journal of the Korea Fashion & Costume Design Association, 18(3), 129-144.
21 'Lil Uzi Vert'. (2022, January 7). Your Next Shoes. Retrieved July 10, 2022, from https://www.yournextshoes.com/lil-uzi-vert-net-worthheight/
22 Park, S. A. (2015). A study of Ghetto style expressed in celebrity fashion. Journal of the Korea Fashion & Costume Design Association, 17(3), 197-206.
23 'Lil Wayne'. (2020, June 29). Fashion Sizzle. Retrieved October 10, 2018, from https://fashionsizzle.com/2020/06/29/lil-wayne-honors-kobebryant-2020-bet-awards/
24 Na, J. Y. (2007). A Study on the application plans for comprehensive music education. Unpublished master's thesis, Kyung-Hee University, Seoul.
25 Park, H. H. (2011). Effects of the musical characteristic change of 'hiphop' culture on popular fashion. The Research Journal of the Costume Culture, 19(2), 416-429. doi:10.29049/rjcc.2011.19.2.172   DOI
26 'Run D.M.C'. (2020, Jan 25). Oprahdaily. Retrieved July 10, 2022, from https://www.oprahdaily.com/entertainment/a30644382/rundmc-facts/
27 Samuel, H. (2017, August 18). Emo-rapper lil peep says his fearless style is what fashion needs right now. GQ Style. Retrieved December 12, 2018, from https://www.gq.com/story/lil-peep-sayshis-fearless-style-is-what-fashion-needs
28 'Seo Taiji & Boys'. (2014, October 27). The JoongAng. Retrieved July 10, 2022, from https://www.joongang.co.kr/article/16233089#home
29 Shi, Z. H. (2019). Looking at the development of Chinese rap culture from 'the rap of China'. Modern Business Trade Industry, (8), 170-172.
30 'Show Me the Money'. (2017, Jun 11). No Cut News. Retrieved July 15, 2022, from https://www.nocutnews.co.kr/news/4813690
31 Kim, Y. (2010). A Study of Hip-hop Fashion Trends. Journal of the Korean Society of Costume, 60(2), 1-19.
32 Kang, E. J., & Lee, J. M. (2010). A Study on the Features of Fashion Styles of Korean Hip Hop Musicians. Journal of The Korean Society of Costume, 60(6), 62-73.
33 Kim, S. E. (2017). A Study on the factors and trends of popularities of Korean Hip Hop after 2012. Unpublished master's thesis, KyungHee University, Seoul.
34 Kim, T. R., & Kim, K. D. (2017). The present and future task of Korean underground hip-hop from a perspective of . The Journal of the Humanities for unification 71, 139-167. doi:10.21185/jhu.2017.09.71.139   DOI
35 'L.A. Boyz'. (2017, June 30). Mixfit. Retrieved July 15, 2022, from http://tw.mixfitmag.com/m/trend-news-details.php?id=4930
36 Lee, J. H., & Chung, E. S.(2002). A study on style of the hip-hop fashion. Journal of Fashion Business, 6(1), 116-127.
37 'Public Enemy'. (2022, June 30). New York Post. Retrieved July 10, 2022, from https://nypost.com/2022/06/30/jeopardy-contestantconfuses-public-enemy-and-funky-bunch/
38 'Tupac'. (2019, November 26). Hot New Hiphop. Retrieved July 10, 2022, from https://www.hotnewhiphop.com/257007-top-50-bestrapper-flows-of-all-time-news
39 'Wu-Tang-Clan'. (2017, June 14). Sohu. Retrieved October 10, 2018, from https://www.sohu.com/a/148936072_546085
40 '6xi9nie'. (2018, November 22). Cosmopolitan. Retrieved July 10, 2022, from https://www.cosmopolitan.com/entertainment/a25261927/tekashi-6ix9ine-prison-transfer-cooperating-feds/