Browse > Article
http://dx.doi.org/10.5805/SFTI.2021.23.6.790

Digital Customized Automation Technology Trends  

Song, Eun-young (Dept. of Textile & Fashion Design, Hansei University)
Publication Information
Fashion & Textile Research Journal / v.23, no.6, 2021 , pp. 790-798 More about this Journal
Abstract
With digital technology innovation, increased data access and mobile network use by consumers, products and services are changing toward pursuing differentiated values for personalization, and personalized markets are rapidly emerging in the fashion industry. This study aims to identify trends in digital customized automation technology by deriving types of digital customizing and analyzing cases by type, and to present directions for the development of digital customizing processes and the use of technology in the future. As a research method, a literature study for a theoretical background, a case study for classification and analysis of types was conducted. The results of the study are as follows. The types of digital customizing can be classified into three types: 'cooperative customization', 'selective composition and combination', 'transparent suggestion', and automation technologies shown in each type include 3D printing, 3D virtual clothing, robot mannequin, human automatic measurement program, AR-based fitting service, big data, and AI-based curation function. With the development of digital automation technology, the fashion industry environment is also changing from existing manufacturing-oriented to consumer-oriented, and the production process is rapidly changing with IT and artificial intelligence-based automation technology. The results of this study hope that digital customized automation technology will meet various needs of personalization and customization and present the future direction of digital fashion technology, where fashion brands will expand based on the spread of digital technology.
Keywords
custormizing; digital transformation; automation technology; personalized; curation;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Lim, J. Y., & Oh, A. S. (2017). Omni channel system for efficient fitting service and shipping process. Journal of the Korea Institute of Information and Communication Engineering, 21(2), 373-378. doi:10.6109/jkiice.2017.21.2.373   DOI
2 Park, B. J. (2015, April 20). Disney has developed a 3D printer with cloth. hankyung. Retrieved September 5, 2021, from http://www.hankyung.com/news/app/newsview.php?aid=2015041953241
3 Schade, A. (2016, July 10). Customization vs. Personalization in the User Experience. Nielsen Norman Group. Retrieved July 5, 2021, from https://www.nngroup.com/articles/customization-personalization/
4 Schwab, K. (2020, May 6). The fourth industrial revolution - What it means, how to respond. World Economy Forum. https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond/
5 The Parametric Coral Pleated Dress. (n. d.). The LIBERATION COLLECTION [2018]. Julia Daviy. Retrieved September 5, 2021, from https://juliadaviy.com/liberation-collection/
6 Nielsen, J. (1998, October 3). Personalization is over-rated. Nielsen Norman Group. Retrieved September 5, 2021, from https://www.nngroup.com/articles/personalization-is-over-rated/.
7 Pak, O. M., & Lee, W. Y. (2019). Trends in digital transformation strategy of global fashion companies. The Korean Society of Design Culture, 25(4), 223-239   DOI
8 Park, E. S. (2019, September 26). 패션 유통 업계에 거세게 부는 AR(증강현실) 바람 [AR (Augmented Reality) wind blows hard in the fashion distribution industry]. Digitalmoney. Retrieved August 25, 2021, from http://digitalmoney.kr/View.aspx?No=129249
9 Popov, D. (2019). A study on the possibility of using 3D printing technologies for personalized fashion designs. Unpublished master's thesis, Konkuk University, Seoul.
10 Shin, H. K. (2020). A study on design of easy casual wear utilizing the convergence characteristics of 3D virtual technology for the MZ generation. The Korean Society of Science & Art, 38(4), 287-296. doi: 10.17548/ksaf.2020.12.30.287   DOI
11 Duray, R., & Milligan, G. W. (1999). Improving customer satisfaction through mass customization. Quality Progress, 32(8), 60-66.
12 Gilmore, J. H., & Pine, B. J. (1997). The four faces of mass customization. Harvard Business Review, 75(1), 94.
13 Han, W. L. (2016). A study on the development of assembly-structured customized fashion design. Industrial Design, 10(3), 117-126.
14 Hong, Y. S. (2018, June 15). 한국패션산업연구원, 패션 R&D 사업에 주력 [Korea Fashion Industry Research Institute focuses on fashion R&D business]. Fashionbiz. Retrieved June 25, 2021, from https://blog.naver.com/fashionbiz_/221299337468
15 i. Dummy. (n. d.). i.Dummy: The robot mannequin changes the face of garment industry. Polyu Retrieved September 5, 2021, from https://www.polyu.edu.hk/openingminds/en/story.php?sid=5#title
16 Jung, J. R., & Kim, M. H. (2019). A study on AI-based design process innovation in fashion industry. Journal of Communication Design, 67, 139-153. doi:10.25111/jcd.2019.67.11   DOI
17 Lampel, J., & Mintzberg, H. (1996). Customizing customization. Sloan Management Review, 38(1), 24-26.
18 Choi, S. R. (2018, December 15). 현실과 가상의 쌍둥이 '디지털 트윈', 제조업에서 두각 [Real and virtual twins "Digital Twin" stands out in the manufacturing industry]. The Korea Industry Daily, Retrieved July 5, 2021, from http://www.kidd.co.kr/news/206204
19 Choi, W. H., & Kim, S. J. (2018). A study on value based consumption trends appeared in customizing design. Journal of Communication Design, 62, 197-214. doi:10.25111/jcd.2018.62.16   DOI
20 Jeong, H. Y. (2016). The current status of 3D printing use in fashion industry and utilization strategies for fashion design departments. Journal of the Korea Fashion & Costume Design Association, 18(3), 245-260.
21 Factory of the future by Knyttan. (2015). Mass customisation "can be the future of fashion," says Knyttan co-founder. Dezeen and Mini Frontiers. Retrieved July 5, 2021, from https://www.dezeen.com/2015/02/18/movie-mass-customisation-future-fashion-knyttanbespoke-knitwear-ben-alun-jones/
22 Kim, C. E., & Lee, J. H. (2018). Trends of big data and artificial intelligence in the fashion industry. Journal of the Korean Society of Clothing and Textiles, 42(1), 148-158. doi:10.5850/JKSCT.2018.42.1.148   DOI
23 Kim, H. E. (2015). The research into the changes of fashion industry according to the development of 3D printing technology. Journal of the Korean Society of Fashion Design, 15(4), 17-33. doi:10.18652/2015.15.4.2   DOI
24 Kim, Y. H. (2020c, July 1). 4차 산업혁명 시대의 개인맞춤 시장과 제조 밸류체인의 변화 [Changes in personalized markets and manufacturing value chains in the era of the 4th Industrial Revolution.]. IITP Retrieved July 25, 2021, from https://www.itfind.or.kr/WZIN/jugidong/1953/file1196802886173208631-1953(2020.07.01)-25.pdf
25 ThinQ Fit. (2019). LF 헤지스, IFA서 LG전자와 가상 피팅 기술 '씽큐 핏' 선봬 [LF Hazzys, IFA, LG Electronics, and virtual fitting technology "ThinkQ Fit"]. Edaily. Retrieved September 5, 2021, from https://www.edaily.co.kr/news/read?newsId=03040566622618480&mediaCodeNo=257&OutLnkChk=Y
26 Yun, E. Y. (2017). A study on the big data utilization in domestic fashion industry. Journal of Cultural Product & Design, 50, 191-200. doi:10.18555/kicpd.2017.50.17   DOI
27 XMirror. (n. d.). Double the fun. Fxmirror. Retrieved September 5, 2021, from http://www.fxmirror.net/ko/main
28 Kim, C. Y. (2020a, October 19). 트렌디한 디자이너 옷 이젠 '내맘대로 커스텀' 위드인24 + 올스튜디오스 온라인몰 리뉴얼 오픈 [Trendy designer's clothes. Now, "Custom as I please" with In24 + All Studios Online Mall Renewal is opened]. Sisanews, Retrieved September 5, 2021, from http://www.sisa-news.com/news/article.html?no=136828
29 Kim, S. R. (2020b). A study on the types and features of digital customizing in contemporary fashion. The Korean Society of Art & Design, 23(3), 201-222.
30 Bodygram. (n. d.). Body Measurement technology at your fingertips. Bodygram. Retrieved July 5, 2021, from https://bodygram.com/en
31 Burberry Bespoke. (2011), 'Burberry Bespoke, Hermes' growth continues, digital exclusivity, Macy's makeover, 20'. BOF, Retrieved September 5, 2021, from https://www.businessoffashion.com/articles/daily-digest/f-daily-digest-burberry-bespoke-hermes-growth-continues-digital-exclusivity-macys-makeover-20-years-of-dazed-confused
32 Ahn, S. H., & Lim, S. J. (2020, September 7). 맞춤형 스타일링 구독, 짝퉁 판별하는 AI, 로봇 마네킹 [Customized styling subscription, AI to identify fake products, robot mannequins]. ChosunBiz.com, Retrieved September 5, 2021, from http://economychosun.com/client/news/view.php?boardName=C00&t_num=13609481
33 Alibaba's Fashion AI.(n.d) 'Alibaba's AI-based fashion store 'FASHION AI STORE' is opened'. Digitaltransformation. Retrieved August 25, 2021, from https://digitaltransformation.co.kr/%EC%95%8C%EB%A6%AC%EB%B0%94%EB%B0%94-%EC%9D%B8%EA%B3%B5%EC%A7%80%EB%8A%A5ai%EA%B8%B0%EB%B0%98-%ED%8C%A8%EC%85%98%EB%A7%A4%EC%9E%A5-fashion-ai-store-%EC%98%A4%ED%94%88/
34 An, H. S., Kwon, S. H., & Park, M. J. (2019). A case study on the recommendation servicesfor customized fashion styles based on artificial intelligence. Journal of the Korean Society of Clothing and Textiles, 43(3), 349-360. doi:10.5850/JKSCT.2019.43.3.349   DOI
35 Cho, W. J., & Lee, H. J. (2014). Overview of 3D printing technology and material research trends. Proceedings of the Korean Institute of Metals and Materials, Spring Conference, Korea, pp. 4-12.
36 Lim, K. R. (2019, August 22). 日 패션업계, 신체측정 기술 B2B 본격화 [Japan fashion industry, physical measurement technology, B2B, in earnest]. Fashion Post. Retrieved August 25, 2021, from https://www.fpost.co.kr/board/bbs/board.php///board.php?bo_table=newsinnews&wr_id=506
37 Kim, J. Y. (2018a, September 13) 알리바바 온오프라인의 경계 없는 패션 리테일 모델 '패션AI컨셉 스토어' [Alibaba's online and offline fashion retail model, "Fashion AI Concept Store"]. Economynews. Retrieved August 25, 2021, from http://www.meconomynews.com/news/article.html?no=23302
38 Kim, J. Y. (2019, January 30). 2019년 패션 테크놀로지 트렌드 [2019 Fashion Technology Trend]. Economynews. Retrieved August 25, 2021, from http://www.m-economynews.com/news/article.html?no=24503
39 Lee, S. Y. (2018). A study on the preference level of self-design according to consumer characteristics in fashion customizing system. Unpublished master's thesis, Konkuk University, Seoul.
40 Kim, J. H., & Kim, Y. K. (2019). A study on the convergence characteristics 3D virtual fashion design program. The Korean Society of Science & Art, 37(4), 53-63. doi:10.17548/ksaf.2019.09.30.53.   DOI
41 Nike hyper-accurate. (2019). Nike app uses AR and AI to scan feet for perfect fit. Dezeen. Retrieved September 5, 2021, from https://www.dezeen.com/2019/05/09/nike-fit-app-ar-ai-trainers/
42 Pak, S. H. (2015). Introducing various new process technologies and characteristics of 3D printing. Proceedings of the Korean Society of Industrial and Engineering Chemistry, Spring Conference, Korea, pp. 111.
43 My fashion lab by Blackyak. (2017) 블랙야크, PIS 2017서 '맞춤형 현장생산 시스템' 공개 [Black Yak will unveil "Customized Onsite Production System" at PIS 2017]. Fashionbiz. Retrieved September 5, 2021, from http://www.fashionbiz.co.kr/TN/?cate=2&recom=2&idx=162284
44 Kim, Y. H. (2018b, December 4). 디지털 트윈 어떻게 전개될 것인가? [How will the digital twin develop?]. Posco research institute all rights reserved. Retrieved July 25, 2021, from https://www.posri.re.kr/ko/board/content/15506
45 Lee, H. J., & Ku, Y. S. (2020). Classification and characteristics of augmented reality contents of fashion brands. Fashion & Textile Research Journal, 22(3), 310-322. doi:10.5805/SFTI.2020.22.3.310   DOI
46 Cho, Y. J. (2020). Study on perception of 3D printing fashion using big data analysis. The Korean Society of Science & Art, 38(1), 271-283. doi:10.17548/ksaf.2020.01.30.271   DOI
47 Lim, J. A. (2016). The study on the impact of fourth industrial revolution on the fashion design industry. The Korea Society of Art & Design, 19(3), 267-287.