Browse > Article
http://dx.doi.org/10.5805/SFTI.2014.16.3.396

A Study on Influence of VM Attributes and VM Personality based on Consumers' Regulatory Focus on VM Attitude and Revisiting Intention  

Lee, Ho-Jung (Dept. of Fashion Design, Pukyong National University)
Oh, Hee-Sun (Dept. of Fashion Design, Pukyong National University)
Suh, Yong-Han (Dept. of Distribution Management, Ulsan College)
Publication Information
Fashion & Textile Research Journal / v.16, no.3, 2014 , pp. 396-405 More about this Journal
Abstract
This study demonstrates how VM attributes and VM personality influence VM attitude based on regulatory focus and how VM attitude influences revisiting intention. We used 303 copies of the survey form for the analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study: First, direction and arrangement of VM attributes had a significantly positive (+) influence on VM attitude. Second, fervor and trust of VM personality had a significantly positive (+) influence on VM attitude, while unpleasantness had a negative (-) influence. Third, VM attitude had a significant influence on visiting intention. Fourth, in terms of promotion focus, direction, arrangement, and promotion of VM attributes had a significantly positive (+) influence on VM attitude. In regards to prevention focus, image of VM attributes had a significant influence on VM attitude. In promotion focus, fervor and trust of VM personality had a significantly positive (+) influence on VM attitude, while unpleasantness had a negative (-) influence. In prevention focus, refinement and fervor of VM personality had a statistically significant influence on VM attitude. Only promotion focus showed a significant influence of VM attitude on revisiting intention.
Keywords
regulatory focus; VM attributes; VM personality; VM attitude; revisiting intention;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
연도 인용수 순위
1 Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Action-control: From cognition to behavior. (pp. 11-39). Heidelberg: Springer.
2 Cesario, J., Grant, H., & Higgins. E. T. (2004). Regulatory fit and persuasion: transfer from "Feeling Right". Journal of Personality and Social Psychology, 86(3), 388-404.   DOI   ScienceOn
3 Choi, M. Y. (2009). The effect of VMD components on the attitudes toward fashion brands and the intention of revisiting. Journal of the Korean Society of Costume, 59(7), 100-113.   과학기술학회마을
4 Chun, D. Y., Kwon, J. H., & Kim, J. W. (2009). The relative impact of store personality and functional store image on store loyalty: The moderating effect of shopping motives. Journal of Marketing Management Research, 14(1), 99-127.
5 Donovan, R. J., & Rossiter, J. R. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34-57.
6 Erden, O., Oumlil, A. B., & Tuncalp, S. (1999). Consumer values and the importance of store attributes. International Journal of Retail and Distribution Management, 27(4), 137-144.   DOI   ScienceOn
7 Friedman, R., & Foster, J. (2000). The effects of approach and avoidance moter actions on the elements of creative insight. Journal of Personality and Social Psychology, 79, 477-492.   DOI
8 Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280-1300.   DOI   ScienceOn
9 Hong, K. H., & Kang, H. L. (2003). A study on the store choice criteria and store-related attitudes of consumers in accordance with clothing shopping motives involvement of customers. Journal of the Korean Society of Clothing and Textiles, 5(4), 363-371.   과학기술학회마을
10 Klein, R. E., Susan, S., & Kernan, J. B. (1993). Mundane consumption and the self: A social-identity perspective. Journal of Consumer Psychology, 2(3), 209-235.   DOI   ScienceOn
11 Kim. K. H. (1988). Character. Seoul: Minumsa.
12 MacInnis, D. J., & Price, L. L. (1987). The role of imagery in information processing: review and extensions. Journal of Consumer Research, 13(4), 473-491.   DOI   ScienceOn
13 Lee, A. Y., & Aaker, J. L. (2004). Bringing the frame into focus: The influence of regulatory fit on processing fluency and persuasion. Journal of Personality and Social Psychology, 86(2), 205-218.   DOI
14 Lee, H. S., Kim, Y., & Jeong, J. H. (1999). Utilitarian/hedonic shopping value and shopping satisfaction: Development and testing of a structural model. Business Research, 28(2), 505-538.
15 Lee, J. H. (2012). Effect of brand personality on department store attitude and store loyalty. Journal of the Korean Society of Clothing and Textiles, 36(7), 677-689.   DOI   ScienceOn
16 Mehrabian. A., & Russell, A. J. (1974). An approach to environmental psychology. Cambrige, MA: MIT Press.
17 Na, J. H., & Choi, J. H. (2005). Effect of regulatory focus and Ad type on the attitude toward product. The Korean Journal of Advertising, 16(2), 263-283.
18 Park, H. H., & Jeon, J. O. (2004). The effect of VMD structural elements on fashion brand attitude. Journal of the Korean Society of Clothing and Textiles, 28(2), 224-234.   과학기술학회마을
19 Olson, J. C., & Jacoby, J. (1972). Cue utilization in the quality perception process, in SV - Proceedings of the third annual conference of the association for consumer research, Eds. M. Venkatesan, Chicago, IL. Association for Consumer Research, 167-179.
20 Oh, H. S., Kim, E. Y., & Lee, H. J. (2008). Importance of store attribute, VM factor and store loyalty by consumers' G sensibility types for apparel store choice. Journal of the Korean Society of Clothing and Textiles, 10(6), 864-872.
21 Oliver. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(November), 460-469.   DOI   ScienceOn
22 Park, S. H., & Bae, H. K. (2006). Sensory experience effects on store attitude and loyalty: The mediating role of emotion and satisfaction. Journal of Marketing Management Research, 11(3), 1-13.
23 Park, H. H. (2005). The influence brand previous knowledge, previous brand attitude, perceived quality on VMD cognition and attitude. Journal of the Korean Society of Clothing and Textiles, 7(5), 519-526.   과학기술학회마을
24 Park, H. H., & Jung, G. O. (2010). A study on the influence of store attribute and store personality on store selection: Focusing on the moderating effect of shopping value and prior knowledge. Journal of Marketing Management Research, 15(2), 139-166.
25 Park, H. H., Jeon, J. O., & Kwak, W. I. (2007). The influence of perceived quality and VMD fitness of fashion brand on brand attitude and purchase intention. Journal of Marketing Management Research, 12(1), 55-70.
26 Yoo, C. J., Hyun, S. E., & Jeon, J. O. (1997). Structural analysis to store characteristics, in-store emotions and shopping behavior. Journal of Marketing Research, 12(2), 1-27.
27 Sen, S., Block, L. G., & Chandran, S. (2002). Window display and consumer shopping decisions. Journal of Retailing and Consumer Services, 9, 277-290.   DOI   ScienceOn
28 Richardson, P. S., Dick, A. S., & Jain, A. K. (1994). Extrinsic and intrinsic cue effects on perceptions of store brand quality. Journal of Marketing, 58(10), 28-36.   DOI   ScienceOn
29 Shim, N. H. (2011). Visual merchandising & display. Seoul: Wooyongchoolpansa.
30 Shim, S. Y., & Kotsiopulos, A. (1992). Patronage behavior of apparel shopping: Part 1. Shopping orientations, store attributes, information sources and characteristics. Clothing and Textiles Research Journal, 10(2), 48-57.   DOI
31 Suk, K. H., Yoon, S. O., & Koo, J. E. (2012). EDLP or HiLo? The influence of consumer psychological variables on store choice. Journal of the Korean Marketing Association, 27(March), 67-84.
32 Yeo, J. S. (2007). Moderating role of self regulatory focus in effect of comparison type on brand attitude. Journal of Advertising Research, 18(5), 339-349.
33 Molden, D. C., Lee, A. Y., & Higgins, E. T. (2008). Motivations for promotion and prevention. In J. Y. Shah & W. L. Gardner (Eds.), Handbook of motivation science (pp. 356-372). New York, NY: Guilford Press.
34 Dutton, J. E., Dukerich, J. M., & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39(2), 239-263.   DOI   ScienceOn