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http://dx.doi.org/10.5805/KSCI.2010.12.2.172

Relationships among Technology Development Strategy, Marketing Competence, Knowledge Management Competence, and Company Performance of Textile and Clothing Companies  

Yoh, Eun-Ah (Dept. of Fashion Marketing, Keimyung University)
Park, Kwang-Hee (Dept. of Fashion Marketing, Keimyung University)
Kim, Mun-Young (Dept. of Fashion Marketing, Keimyung University)
Publication Information
Fashion & Textile Research Journal / v.12, no.2, 2010 , pp. 172-178 More about this Journal
Abstract
The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.
Keywords
technology development strategy; marketing competence; knowledge management competence; company performance; textile and clothing company;
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Times Cited By KSCI : 1  (Citation Analysis)
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