A Study on the Design Characteristics of Armani Men's Cloth - With a Focus on the 2002 S/S-2008 S/S Collections -

Giorgio Armani has made a huge success with his own persistent unique fashion styles for the last 30 years. But he too went through a transitional period during which he was criticized for lacking the so-called Armani design. Overcoming the confusion, however, he succeeded in recreating his styles of elegant image and fascinating people with his practical and yet sophisticated modern classical styles that he pioneered. The design characteristics of his men's clothing are as follows; functional and comfortable slim silhouettes that bring life to the curves of the human body, grey-based mixed colors in a natural atmosphere, natural materials such as wool, silk, and cashmere that are light and soft and have great drape properties with femininity, solid patterns with stripes, checks, and geometrical figures added, and the elegance expressed in moderate decorations such as a handkerchief and scarf. Armani men's clothing has enjoyed ongoing popularity and success across the world because it transcends time and allows men to maintain their class not being bound by the formality. It's also important to notice that Armani takes into account the perspectives of both men who wear his clothes and women who look at the men in his clothes.

아르마니의 남성복 디자인 특성에 관한 연구 -2002S/S-2008S/S을 중심으로-