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Conditions Conducting Continuous Business of Women and Men Manager Owned Small Apparel Stores  

Hwang, Yeon-Soon (Dept. of Beauty Design, Choonhae College)
Park, Jong-Hee (College of Business, University of Ulsan)
Jung, Ji-Yoon (Dept. of Practical Arts Education, Busan National University of Education)
Publication Information
Fashion & Textile Research Journal / v.9, no.5, 2007 , pp. 507-515 More about this Journal
Abstract
The purpose of this study was to investigate conditions conducting continuous business of men and women manager owned small apparel stores, and to compare differences on demographical characteristics of the managers, and then to reveal what conditions were important to make a profit in future by gender. Data were collected from 150 (71 from men and 79 from women) managers owned small apparel stores in Busan. The results showed as follows; Conditions conducting continuous business of women and men manager were five factors such as manger's commitment, grasping capability of the trend, employee, planning and capability on financial control. There were significant differences in the perception of gender, education, managerial period, non employment/employment and non experience/experience between women and men manager on the conditions. Also, in this study we revealed that men importantly perceived planning factor and women grasping capability of the trend to make a profit in future.
Keywords
Manger's commitment; grasping capability of the trend; employee; planning; capability on financial control;
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Times Cited By KSCI : 1  (Citation Analysis)
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