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A Study on Key Successful Factors of Cruise Port  

Lee, Choong Bae (중앙대학교 국제물류학과)
Lee, Jongkoo (중앙대학교 무역물류학과)
Noh, Jinho (중앙대학교 무역물류학과)
Publication Information
Journal of Korea Port Economic Association / v.29, no.2, 2013 , pp. 81-111 More about this Journal
Abstract
Along with a general growth in living standards there has been a corresponding increase in the demand for tourism. Cruise based tourism, in particular, has become one of the most dynamic and dramatic growth sectors in the tourism industry over the last 20 years, including in the Northeast Asian region. In line with the growth of passenger numbers, the number of cruise ships and their berth capacities has increased significantly since the late 1970s. Korea, as a peninsular nation, has also experienced a rapid growth in cruise passenger numbers. The national economy has greatly benefited from this as the industry acts as an income generator, creating new jobs and potential investments and in developing local tourism. Ports play an important role in the development of any national cruise industry, providing not only ship berths but supply and bunkering facilities and a gateway to local tourism opportunities. The selection of the optimal cruise port location is an important and complex problem because the decision makers have to consider a large number of criteria which have a significant effect on the economy, environment, human life, and society. This paper investigates those criteria that are significant in developing a successful cruise port by employing a questionnaire survey of major cruise port users - shipping companies and tourism companies. The ports, surveyed in this study are Busan, Incheon, Yeosu and Jeju. All have been identified as important potential cruise ports in the Korean Government's 'The 3rd Port Basic Plan (2011-2020)'.
Keywords
Cruise Industry; Cruise Port; Port Selection; Cruise Tourism; AHP;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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