Browse > Article

A Study on the Causal Relationship of Perceived Risks, Service Quality and Customer Satisfaction in Ubiquitous Environment by Using Spatial Information  

Kim, Yong-Beom (Division of Business Administration, Chungju National University)
Chung, Nam-Ho (Division of Business Administration, Chungju National University)
Publication Information
Journal of the Korea Safety Management & Science / v.10, no.3, 2008 , pp. 145-154 More about this Journal
Abstract
The Location Based Services (LBS) comprise spatial information and mobile technology allow users to receive various services based on Global Positioning Systems (GPS). Although, spatial information based services are very useful, it has lots of possibility to damage privacy protection. But the contents of the legislation by government have problems conflicted between protection of a person's location information and invigoration LBS. Therefore, in this study suggest a causal model to deal with user satisfaction and factors affecting spatial information based services to customer perspective. The proposed research model is tested empirically with one hundred and forty one usable questionnaires and partial least square (PLS) method. Experimental results showed that the usefulness, playfulness, and service quality play a prominent role in influencing the spatial information services satisfaction compared to other factors. But, easy of use and perceived risk are not significant.
Keywords
Ubiquitous environment; Spatial Information; Perceived Risks; Service Quality; Customer Satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 오태원, "개인위치정보의 법적 문제와 위치기반서비스의 전망", 정보통신정책, 14(6), 2002, 1-15
2 윤성준, "웹 쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법", 경영학연구, 29(3), 2000, 353-376
3 Anderson, E. and C. Fornell, "Customer Satisfaction Research Prospectus,"　Pp. 241-268 in R. T. Rust and R. L. Oliver (Eds.) Service Quality: New Directions in Theory and Practice. Thousand Oaks, CA: Sage Publications, 1994
4 Cunningham, S.M., "The Major Dimensions of Perceived Risk", Risk Taking and Information Handling in Consumer Behaviour, edited by Cox, D.F., Harvard University Press, Boston, MA. 1967, 82-108
5 Lewis. R.C., "Isolating Differences in hotel Attributes", The cornell H. R. A Quarterly, 125, 1984, 54-91
6 Parasuraman, A., Zeithaml, V.A., Berry, L.L., "A conceptual model of Service quality and its implications for future research", Journal of Marketing, 49, 1985, 41-50
7 Lederer, A.L., Maupin, D.J., Sena, M.P., and Y. Zhuang, " The Technology Acceptance Model and the World Wide Web", Decision Support Systems, 29, 2000, 269-282   DOI   ScienceOn
8 오충원, "인터넷 GIS 환경에서 위치정보 보호에 관한 연구", The Journal of GIS Association of Korea, 11(2), 2003, 131-142
9 Chin, W.W., The partial least squares approach for structural equation modelling. In George A. Marcoulides (Ed.), Modern Methods for Business Research, Lawrence Erlbaum Associates, 1998
10 Van der Heijden, H., User acceptance of hedonic information systems, MIS Quarterly December, 2004, 695-704
11 OGC, "In Support of an Open Location Services Testbed", OGC Report, 2000
12 3GPP, Location Services(LCS): Service description, Stage 1 (Release 4), 2001
13 Csikszenmihalyi, M., Flow: The Psychology of Optimal Experiences, Harper Collins Publishers, New York, 1990
14 이웅규, 이승현, "정보기술 사용에서의 놀이성, 유용성 그리고 사회적 영향: 미니홈피 사용을 중심으로", 경영정보학연구, 15(3), 2005, 91-109
15 Lim, Nena, "Consumer's Perceived Risk: Sources versus Consequence", Electronic Commerce Research and Applications, 2, 2003, 216-228   DOI   ScienceOn
16 Davis, F.D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology", MIS Quarterly, 13(3), 1989, 319-339   DOI   ScienceOn
17 김종욱, 신승균, 김병곤 , "정보시스템 사용자의 기대, 시스템의 지각된 성능, 기대불일치가 사용자 만족에 미치는 영향에 관한 실증적 연구", 경영정보학연구, 14(1), 2004, 101-123
18 Chin, W.W. and Todd, P.A., "On the Use, Usefulness, and Ease of Use of Structural Equation Modeling in MIS Research: A note of caution", MIS Quarterly, 19(2), 1995, 237-246   DOI   ScienceOn
19 이웅규, "보안과 위험의 지각이 인터넷 뱅킹 재사용의도에 미치는 영향", 경영정보학연구, 2007, 17(1), 77-93   과학기술학회마을
20 Agarwal, R. and E. Karahanna, "Time flies when you're having fun: cognitive absorption and beliefs about information technology usage", MIS Quarterly 24(4), 2000, 665-694   DOI   ScienceOn