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A Study on Multi Criteria Product Positioning Analysis Using SN ratio  

Lee, Gong-Sub (Department of Industrial Engineering, Yuhan College)
Publication Information
Journal of the Korea Safety Management & Science / v.10, no.2, 2008 , pp. 211-216 More about this Journal
Abstract
Using this model, SN ratio of taguchi method for each of subjective factors as well as values of weights are used in this comprehensive positioning method for product. A example is presented to illustrate the model and to show a rank reversal when compared to a model that eliminates the highest and lowest customers' values allocating the weights and the subjective factors.
Keywords
Positioning;
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