A Study on the Effects of Six Sigma Management on the Quality and Marketing Performances

The ultimate objectives of the six sigma activities are to raise quality of products to the level where customers can be satisfied and to improve marketing efficiency through cost reduction. Recently, many businesses have been struggling to find out the most successful way to implement the six sigma to produce better results. This study is significant in a way that it provides readers with an actual evidence of efficiency and effectiveness of six sigma activities in marketing performance for the first time. The major data of this study can be divided into two categories ; First, secondary data research method was utilized to find out the effects of six sigma management on the quality and marketing performances, theoretically and empirically. Second, test of established hypotheses relevant to the effects of six sigma management on the quality and marketing performance based on the propositions drawn from existing literatures, and test hypotheses statistically. This study of six sigma looked into benefits in manufacturing industry in terms of improving quality, cutting cost and decreasing defection product-defect rate. In addition, the study has verified that how the quality performances can affect the marketing performances, such as enhancing corporate image, sales increase and customer satisfaction. The author believes that this study will help many businesses acquire best methods to increase sales and profits. And, business manager will be able to understand where to focus as they proceed with the six sigma project and improve corporate competitiveness.

6시그마 경영이 품질 및 마케팅 성과에 미치는 영향에 관한 연구