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http://dx.doi.org/10.15207/JKCS.2022.13.03.173

A Study on the Influencing Factors of Overuse of the Seniors's Mobile Short Form Video  

Han, Jing (Department of Mass Communication, Kyungsung University)
Bae, Seung-Ju (Kyungsung University)
Kwon, Mahn-Woo (Department of Media Content, Kyungsung University)
Lee, Sang-Ho (Department of Media Content, Kyungsung University)
Publication Information
Journal of the Korea Convergence Society / v.13, no.3, 2022 , pp. 173-184 More about this Journal
Abstract
Focusing on the TikTok, this paper studies the factors that influence the use intention, flow and addiction of the elderly in short videos from three aspects of media attraction, perceived usefulness and user characteristics through quantitative research methods. In recent years, influenced by various factors, more and more seniors have begun to indulge in short form videos, which will do harm to their physical and mental health. Therefore, the researchers believe it is necessary to identify the behavioral intention of seniors and the path to addiction. According to the research results, the attractiveness of TikTok and the characteristics of seniors have a positive impact on the usefulness of media. In addition, the study confirms that media usefulness has an impact on use intention and use behavior, which may develop into immersion and addiction. This study not only supplements the classical TAM theory, but also provides a reference for helping seniors to use the Internet in a healthy way. The researchers look forward to expanding the research on the various Internet platforms used by seniors in different countries and regions.
Keywords
Short Form Video; Overuse Behavior; Seniors; Perceived Usefulness; Tiktok;
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Times Cited By KSCI : 4  (Citation Analysis)
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