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http://dx.doi.org/10.15207/JKCS.2022.13.01.297

A Study on the Analysis of Quality Factors and Satisfaction of Teaching Tools: Focusing on Elementary School Teachers  

Cho, Ig-Hyeng (Dept. Of Knowledge Service & Consulting, Hansung University)
Hong, Jung-Wan (Dept. of Industrial & Management Engineering, Hansung University)
Publication Information
Journal of the Korea Convergence Society / v.13, no.1, 2022 , pp. 297-312 More about this Journal
Abstract
Although education using teaching tools is important to both students and teachers, the quality problem of distributed teaching tools is constantly being raised. Therefore, the purpose of this study is to analyze the teaching tools by classifying them into three quality factors, and to confirm the satisfaction and repurchase intentions of elementary school teachers. This study was conducted by dividing the first CIT survey and the second survey targeting incumbent elementary school teachers, and the PLS statistical program was used as an analysis tool. Through empirical analysis, it was analyzed that product quality, educational quality, and service quality had a positive (+) effect on teacher satisfaction, and that teacher satisfaction had a positive (+) effect on repurchase intention. Through this, it gives teachers insight into what they should focus on when purchasing or evaluating teaching tools and how to use them usefully for education, and for researchers, it provides an important clue to research for product quality improvement, and for companies that produce and distribute teaching tools, it gives to effective guidelines for the development of new products and contents. In the future, in addition to the relationship between the teaching tools and teachers, additional research on the organic relationship between the teaching tools and various objects is needed, and this is suggested as a future study.
Keywords
Product Quality; Educational Quality; Service Quality; CIT; Satisfaction; Experimental teaching tools; Elementary School;
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