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http://dx.doi.org/10.15207/JKCS.2021.12.8.157

The Effect of Sensation Seeking and Media Engagement on Satisfaction with Personal Media Use  

Beak, Seung-Yong (Dept. of Advertising and Public Relations, Hongik University)
Yoon, Chil-Sang (Dept. of Advertising and Public Relations, Hongik University)
Sung, Youl-Hong (Dept. of Advertising and Public Relations, Hongik University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.8, 2021 , pp. 157-169 More about this Journal
Abstract
The purpose of this study was to investigate the satisfaction of personal media use based on individual psychological characteristics, that is, sensory propensity and media engagement effect. The results of verifying the research hypothesis are as follows. First, it was found that the 'Thrill and Adventure Seeking' factor and the 'Experience Seeking' factor had a significant influence on the use satisfaction of personal media with the characteristics of sensory orientation. It was found that the 'Disinhibition' factor had a positive effect on media engagement, and that media engagement had a positively significant effect on the satisfaction of personal media use. Finally, looking at the effect of the characteristics of sensation seeking on the satisfaction of personal media use through media engagement, the 'Thrill and Adventure Seeking' factor, the 'Experience Seeking' factor, and the 'Disinhibition' It was found to have a significant effect. It is expected that this study will be a useful basic material for establishing the direction and marketing strategy for personal media production.
Keywords
Teenager; Person Media; Sensation Seeking; Media Engagement; Satisfaction;
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