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http://dx.doi.org/10.15207/JKCS.2020.11.4.143

The effects of attitude toward characters, social interaction, competition, physical activity, and attention switching on user's attachment to a mobile augmented reality game  

Lee, Gyu-Dong (Department of Management, Sejong Cyber University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.4, 2020 , pp. 143-149 More about this Journal
Abstract
Many users enjoy a location-based augmented reality game such as Pokémon GO. From the perspective of attachment, this paper investigated the antecedents of Pokémon GO use. A total of 182 responses from Pokemon Go users was collected through an online survey. The result of regression analysis showed that attitude toward game characters, social interaction, competition, and physical activity increased attachment to game. Attention switching, however, decreased attachment to the game. This study suggested that attachment to mobile augmented games could be achieved through social interaction, competition, and physical activity. Implications for researchers and practitioners were discussed.
Keywords
Attachment; Augmented reality; Game characters; Mobile games; $Pok{\acute{e}}mon$ GO;
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