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http://dx.doi.org/10.15207/JKCS.2020.11.2.167

Comparative Analysis of Korean-Japan Popular YouTube Content -Based on Social Statistical Approach-  

Sung, Yun-A (Division of Korean-Japanese Cultural Contents, Sangmyung University)
Publication Information
Journal of the Korea Convergence Society / v.11, no.2, 2020 , pp. 167-174 More about this Journal
Abstract
The social statistic was used to top 250 Korean and Japanese YouTube channels based on the number of subscribers examine its channel type (private/corporations/others), distribution of contents and private YouTube channels' date of registration. The channel examination was also used to provide practical hint to create new Youtube contents. According to the statistics, Korean channels were mainly managed by K-Culture related companies for the promotional purpose, whereas Japanese channels were mainly managed by individuals with a variety of contents. It is presumed that Japanese individuals have been engaged in creating individual video content since the early period through video uploading platforms other than YouTube such as Niconico Douga. Since the expansion of the YouTube market will continue, it is important not only to reinforce corporations' marketing on YouTube but also to promote the uniqueness and the diversity of YouTube content for the individuals to improve the economical, sentimental, and informational contents in order to create socially effective personal contents that can be competitive in the global market.
Keywords
Korea-Japan YouTube; Popular Contents; Channel type contents; Uniqueness; Diversity;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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