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http://dx.doi.org/10.15207/JKCS.2019.10.11.253

Study of GUI Design appearing in Fast Food Restaurant DID - Focused on Lotteria, McDonald's, Burger King and Mom's Touch -  

Lee, Young-Hwa (Dept. of Visual Information Design, Dong Yang Mirae University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.11, 2019 , pp. 253-262 More about this Journal
Abstract
This study conducted an actual condition survey with users in order to examine the Graphic User Interface (GUI) design appearing in fast food Digital Information Display (DID). Selecting four restaurants with high sales in the hamburger industry in 2017, including Lotteria, McDonald's, Burger King, and Mom's Touch, based on this, this study investigated and analyzed GUI visual components appearing in DID, including layout, character, color, graphics, and videos based on this. As a result, this study could propose a design plan providing users with the layout that can be clearly and neatly divided, characters attracting attention with high readability, colors with high visibility, graphics attract interest, and videos with various contents, rather than a complex approach for efficient GUI design, analyzing the environmental factors of fast food restaurants.
Keywords
Fast Food Restaurant; Digital Information Display; Graphic User Interface; Menu Board; Visual Components;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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