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http://dx.doi.org/10.15207/JKCS.2018.9.9.263

Demographic Characteristics of Korean Men A Study on Correlation with Preference for Female Hair Style  

Son, Gwang Hyun (beauty arts department, Songwon University)
Park, Jang Soon (beauty arts department, Songwon University)
Publication Information
Journal of the Korea Convergence Society / v.9, no.9, 2018 , pp. 263-270 More about this Journal
Abstract
The purpose of this study is to investigate the correlation between the demographic characteristics of Korean men and the preference of women's grading such as age, education, marital status, occupation, monthly income, and residence. After the questionnaire distribution, 333 questionnaires were analyzed statistically. Through this study, we will investigate the preference of men according to the step length of women's graduation cuts, and contribute to the establishment of the most preferred type of graduation cuts. As a result of the questionnaire analysis, 51.1% of all males preferred the gradation type with a large step of the cut length, and it was found that there was a difference in the preference for the step according to demographic characteristics (p <0.05) It is possible to conduct various studies on the style of the graduation cut among the hairstyles of women who are visually preferred and beautiful. In addition, it will be possible to derive the importance of customer satisfaction in hair salons, and it will be a basic index for searching for changes in the gradation cuts that can be applied in various ways while maximizing the aesthetic image of women.
Keywords
Modern men; women's Graduation; preference; demographics; length step;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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