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http://dx.doi.org/10.15207/JKCS.2018.9.3.241

A Study on the Influence of Apartment Brand Image on Occupancy Satisfaction  

Kim, Dong-Il (Dept. of Business Administration, Pusan National University)
Kang, Hee-Sam (Glean Jones College of Business, Trident University International)
Publication Information
Journal of the Korea Convergence Society / v.9, no.3, 2018 , pp. 241-247 More about this Journal
Abstract
The purpose of this study is to investigate the relationship between the residential satisfaction and the residential satisfaction in the residential environment. For this study, we analyzed the main factors of occupancy satisfaction by integrating previous studies on brand and housing and purchase intention, developing a research model based on the theoretical study on occupancy satisfaction, and establishing a research hypothesis. The results of this study are as follows: First, the relationship between first brand image and occupancy satisfaction is statistically significant. Second, the relationship between residential satisfaction and residential satisfaction is significant. In addition, the relationship with prices acting as parameters is analyzed to be somewhat significant. Therefore, this study is expected to provide not only useful information in the relationship between apartment supplier and consumer, but also provide basic information on similar research. Therefore, this study is expected to provide not only useful information in the relationship between apartment supplier and consumer, but also provide basic information on similar research. However, due to limitations such as selection of control variables and analytical errors, future research should be conducted through development of more comprehensive and valid indicators.
Keywords
Residential environment; residential type; purchase intention; occupancy satisfaction; apartment brand;
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