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http://dx.doi.org/10.15207/JKCS.2017.8.7.175

A Study on the Factors Affecting the Purchase of Healthcare Smart Bands  

Choi, Seong-Hun (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of the Korea Convergence Society / v.8, no.7, 2017 , pp. 175-181 More about this Journal
Abstract
The purpose of this study is to investigate what factors buyers buy in smart band purchasing. Especially, The study was conducted the perception of smart bands, focusing on personal healthcare, which is one of the biggest concern of today's people, and investigating the needs of users. SmartBand is the product with the highest market share in the wearable device market. It is an indicator of how much modern people are interested in their healthcare. Therefore, this study investigates non-users who are not currently using smart bands, and what factors to consider when buying smart bands. As a result, it was found that the design of the product and the hardware performance are more important than the smart band's personal health care function in purchasing the smart band, and fundamentally, the smart band itself was not needed. Especially, people aged 20-30 years have been burdened with using smart bands continuously.
Keywords
Smart band; Personal healthcare; wearable device; User need; Purchasing factor;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
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