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http://dx.doi.org/10.11625/KJOA.2022.30.2.171

Analysis of the Impact of Eco-friendly Food Ingredients Purchase Competence and Purchasing Performance - Verification of Mediating Effect of School Nutrition Teacher's Communication Competency -  

Choi, Seon-Hee (전주푸드통합지원센터(전북대학교 대학원))
Jang, Dong-Heon (전북대학교 농경제유통학부(농업과학기술연구소))
Moon, Soo-Hee (전북대학교 농경제유통학부)
Publication Information
Korean Journal of Organic Agriculture / v.30, no.2, 2022 , pp. 171-189 More about this Journal
Abstract
This study analyzed the effect of purchase competence on purchasing performance when purchasing eco-friendly food ingredients from school nutrition teachers. To this end, 131 copies surveyed for school nutrition teachers in the survey area were used for analysis. As a result of the analysis, the verification of the difference between purchase competence and purchase performance according to the general characteristics of school nutrition teachers showed significant differences according to age. In addition, the general characteristics of nutrition teachers and the effect of purchase competence on purchasing performance had a positive (+) effect on purchasing performance by Attitude, Knowledge, and communication among purchase competence. In this respect, it is judged that it is necessary to form an organic relationship between the supplier of eco-friendly food ingredients and nutrition teachers in school meals.
Keywords
eco-friendly food ingredient; nutrition teachers; purchase competence; purchasing performance;
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