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http://dx.doi.org/10.11625/KJOA.2021.29.4.439

An Analysis on Priority of Ginseng Industry Policy using Analytical Hierarchy Process  

Im, Su-Hyeon (한국농촌경제연구원)
Kim, Yoon-Hyung (전남대학교 농업경제학과)
Kim, Seong-Woo (한국농촌경제연구원)
Publication Information
Korean Journal of Organic Agriculture / v.29, no.4, 2021 , pp. 439-457 More about this Journal
Abstract
Since ancient times, ginseng has been cultivated in Korea, and related cultures are also rich. However, the domestic ginseng industry is currently facing many crises. As a source of ginseng, Korea needs to come up with a strategy to cope with the crisis of the ginseng industry and implement it efficiently and effectively using limited resources. This study used the Analytic Hierarchy Process (AHP) to analyze the priority of policies so that ginseng policies can be effectively implemented. The survey was conducted by dividing into two groups of experts, 'policy managers' and 'field experts'. As a result of the study, policy managers seem to believe that the consumption of ginseng is important for the development of the ginseng industry. On the other hand, the field expert group believes that the government should take the initiative to increase the supply capacity of the ginseng industry. Through this study, it will be possible to help in determining the importance of policy, recognizing that the viewpoints of policy can be different for the ginseng industry to develop.
Keywords
analytic hierarchy process; ginseng industry; policy priorities;
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