Browse > Article
http://dx.doi.org/10.11625/KJOA.2020.28.3.335

A Study on the Validity and Benefit-Cost of Labeling System for Reuse Wreath  

Heo, Seung-Wook (단국대학교 환경자원경제학과)
Yang, Sung-Bum (단국대학교 환경자원경제학과)
Publication Information
Korean Journal of Organic Agriculture / v.28, no.3, 2020 , pp. 335-346 More about this Journal
Abstract
The objective of this study is to analyze the consumer perception of reusable wreath and present the considerations for introducing the labeling system, and to calculate the social benefits and costs of that. For this, We did an internet survey on the perceptions and willingness-to-pay for reuse wreath to 330 adults. As a result, only 56.1 percent of those who ordered wreath were found to check whether they actually arrived. 73.6% of the respondents had the willingness-to-purchase a reusable wreath if the price was reasonable, and 43.6% were in favor of labeling reused wreath as 'reused wreath'. The social benefits of introducing the reusable currency marking system are about 155,692 million won and the social cost about 43.52 million won. If reusable wreath are not recognized and purchased at the price of new one, economic and emotional losses of domestic horticulture farmers and consumers may occur. Therefore, related agencies will be able to expand sales of domestic flower producers and protect the economic and emotional benefits of consumers if they make efforts to establish and operate a reusable wreath labeling system.
Keywords
reusable wreath; reusable wreath labeling system; social benefits and cost; willingness-to-pay;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Kwon S., N. R. Kim, S. Y. Ra, and H. J. Kwon. 2018. A Study on the Strategy for Promoting Distribution System of New Wreath, Hortic. Sci. Technol. 36(Suppl II): 170.
2 Lim, H. J., Y. J. Jang, J. W. Hong and C. H. Park. 2012. Internet Shopping Tendencies of Consumer in Floral Design Products. Flower Research Journal. 20(3): 111-116.
3 Hong, J. H. 2015. Analysis of Domestic Consumption for Cut Flowers in Korea, Master Thesis, Univ. Seoul.
4 Kwon H. J., S. Kwon, N. Kim, and S. Ra. 2019. A Study on the Development of New Wreath for Expansion of Flower Consumption and Strategies for Promoting Distribution System of Wreath, Hortic. Sci. Technol. 37(Suppl II): 47.