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http://dx.doi.org/10.11625/KJOA.2018.26.4.609

Willingness-to-Pay on Increase of Usage for Environmental-friendly Agricultural Product in School Food Service  

Yang, Sung-Bum (단국대학교 환경자원경제학과)
Publication Information
Korean Journal of Organic Agriculture / v.26, no.4, 2018 , pp. 609-618 More about this Journal
Abstract
The objective of this study is to analyze the factors increased use of environmentalfriendly agricultural product in school food service. For this, I surveyed the perceptions on environmental-friendly agricultural product and willingness-to-pay for increasing use to 500 parents of elementary, middle and high school. As a result, the perception of environment and safety is the highest, but health and consumption is the lowest. The average of willingness-to-pay is about 12,136 Won per month. But 14.2 percent of the total respondents said that they did not have a willingness-to-pay, and 62.6 percent said that they would pay an additional 10,000 won or less. The factors affecting the willingness-to-pay were gender, income, health and consumption factors. Despite the low level of parents' perception of the health and consumption factors for environmental-friendly agricultural products, health and consumption factors affect statistically significant on the willingness-to-pay compared to others. Most of the promotion and education of environmental-friendly agricultural products has focused on safety, but this study suggests that education on the health and correct consumption of environmental-friendly agricultural products is important.
Keywords
environmental-friendly agricultural products; willingness-to-pay; health and consumption factors; school food service;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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