Browse > Article
http://dx.doi.org/10.11625/KJOA.2017.25.1.23

A Study on the Value of Environmental-friendly's Certification for the Rice  

Kim, Ji-Hoon (단국대학교)
Yang, Sung-Bum (단국대학교 환경자원경제학과)
Publication Information
Korean Journal of Organic Agriculture / v.25, no.1, 2017 , pp. 23-35 More about this Journal
Abstract
The objective of this study is to analyze a price of environment-friendly and conventional rice with POS data. And we estimate the value of environment-friendly's certification with hedonic price model. In case of price level, organic and pesticide-free rice is higher than conventional rice, 22.5% and 10.6%, respectively. In contrast, price variation of conventional rice is higher environment-friendly rice. The value of organic and pesticide are 839.5 Won and 313.7 Won, respectively. As time goes by, the certification's value goes down in environment-friendly rice. In particular, price level and certification's value of pesticide-free rice is similar with conventional rice. The results of this study show that price of the environment-friendly rice is not higher than expected. Therefore it is necessary to establish a new marketing and promotion strategies for environment-friendly rice.
Keywords
environmental-friendly's certification value; rice; hedonic price model;
Citations & Related Records
Times Cited By KSCI : 10  (Citation Analysis)
연도 인용수 순위
1 Heo, S. W. and H. Kim. 2003. Marketing Strategies and Consumption Situation of Environment- Friendly Agricultural Products in the Metropolitan Area. Korean J. Org. Agric. 11(4): 15-37.
2 Jeong, E. M. 2007. Main Bodies and Competition Structure of Distribution in Environmentfriendly Agricultural Products. Korean J. Org. Agric. 15(2): 151-169.
3 Jung, M. C. 2007. Analysis of Economic Effects and Distribution Structure for Environmentfriendly Rice's Production. Korean J. Org. Agric. 15(1): 43-58.
4 Kim, C. G., H. K. Jeong, and D. H. Moon. 2012. Production and Consumption Status and Market Prospects for Environment-Friendly Agri-foods. P157, Korea Rural Economic Institute.
5 Kim, H. 2007. Implications and Situations of Hansalim's Green Marketing for Environmentally Friendly Agri-Products. Korean J. Org. Agric. 15(1): 25-42.
6 Kim, H. and S. B. Yang. 2015. Developing Strategies of the Large-scale Districts for Sustainable Environment-friendly Agriculture. Korean J. Org. Agric. 23(2): 233-245.   DOI
7 Kim, H. and S. B. Yang. 2016. A Study on Possibility for Introduction of Environment Preservation Program. Korean J. Org. Agric. 24(2): 189-200.   DOI
8 Lee, Y. H., S. M. Lee, J. K. Sung, D. H. Choi, H. M. Kim, and G. H. Ryu. 2006. Development of Soil Management Technique in Organic Rice Cultivation. Korean J. Org. Agric. 14(2): 205-217.
9 Lee, Y. S., J. H. Moon, B. Y. Oh, S. H. Nam, S. K. Lee, J. W. Lee, K. J. Jung, and J. H. Kang. 2014. Comparison of the Quality of Hot Pepper Grown under Organic and Conventional Conditions. Korean J. Org. Agric. 22(4): 645-656.   DOI
10 Oh, T. S., C. H. Kim, S. M. Kim, M. J. Jang, Y. J. Park, and Y. K. Cho. 2016. Effects of Paddy Soil Chemical Changes and Yield Components of Rice in Accordance with the Age and Usage of Organic Fertilizer and Chemical Fertilizers. Korean J. Org. Agric. 24(4): 969-980.   DOI
11 Seo, H. S. and J. H. Hwang. 2015. Influences of Consumers' Subjective Knowledge and Brand Image on their Purchase of Environment-friendly Agricultural Products. Korean J. Org. Agric. 23(2): 185-206.   DOI
12 Waugh, F. V. 1928. Quality Factors Influencing Vegetable Prices. Journal of Farm Economics. 10(2): 185-196.   DOI
13 Yang, S. B. 2015. Effects of Perceived Value and Risk on Satisfaction and Purchase for Environment-friendly Agricultural Products. Korean J. Org. Agric. 23(4): 715-734.   DOI
14 Yang, S. B. 2016. An Analysis on the DEA Efficiency of Project Based in the Environment- friendly Agricultural Production. Korean J. Org. Agric. 24(3): 337-353.   DOI
15 Yang, S. B. and H. Kim. 2015. An Analysis Performance and Farmer's Awareness on the Large-scale Environment-friendly Agricultural Districts. Korean J. Org. Agric. 23(1): 19-30.   DOI
16 Yang, S. B. and S. R. Yang. 2011. The Willingness-to-Pay Price for Makgeolli Made of Domestic Rice. Korea Journal of Food Marketing Economics. 28(3): 57-77.
17 Yoo, D. K. 2008. Marketing Stratedies for Promotion Policy of Environmentally Friendly Farm and Orgarnic Products. Korean J. Org. Agric. 16(4): 391-408.