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http://dx.doi.org/10.14479/jkoos.2013.18.4.385

A Study on the Business Performance according to Management Characteristics at an Optical Store  

You, Min-Jeong (Dept. of Ophthalmic Optics, Jeonbuk Science college)
Sim, Sang-Hyun (Dept. of Ophthalmic Optics, Jeonbuk Science college)
Publication Information
Journal of Korean Ophthalmic Optics Society / v.18, no.4, 2013 , pp. 385-397 More about this Journal
Abstract
Purpose: We divide management characteristics into business strategy, operation management, information management, marketing, asset management. Also this will show effect on business performance according to management characteristics. Methods: For two months, from August to October, a manager (include an executive) participated in individual questionnaires. And the SPSS v14.0 was applied to analyze data of this study. Results: This study has shown that the management characteristics have an effect on the finance and satisfaction performance. In particular, the 'business strategy' and 'marketing' of management characteristics were important factors that affects finance performance and the 'business strategy', 'marketing' and 'operation management' were important factors that affects satisfaction performance. Conclusions: Consequently through this result, we should make an efforts to 'business strategy' and 'marketing' of management characteristics.
Keywords
Management characteristics; Business strategy; Operation management; Information management; Marketing; Asset management; Optical store; Business performance; Finance performance; Satisfaction performance;
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