Browse > Article
http://dx.doi.org/10.12653/jecd.2011.18.4.709

Customer's Satisfaction of Agriculture Consulting and Customer's Satisfaction Level: Case of the Rural Development Administration  

Lee, Choon-Woo (농촌진흥청 국립식량과학원)
Kim, Yee-Gi (농촌진흥청 국립식량과학원)
Publication Information
Journal of Agricultural Extension & Community Development / v.18, no.4, 2011 , pp. 709-728 More about this Journal
Abstract
It might be considered as difficult process to apply current researching technology to the fields of agriculture. Before the 80's, distributing brochures and pamphlet and direct visits to farmers were the only means used for research. But as society evolved, so did the methods. Media began to its place in the process. This study's main objective was to identify how farmers solve the problem on farming itself and also on how they improve customer-satisfaction. The Service Consultation Center of Rural Development Administration totaled up 19,666 cases of farmers's inquiries on 2010 by internet surveys, phone-calls and by post. Customer satisfaction scored highest on horticulture (39.5%), being followed by rice(23.2%) and other crops.
Keywords
Consulting; Agriculture Technology; Customer's Satisfaction Level;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
연도 인용수 순위
1 김훈동. (1998). 농업농촌의 지식 정보기반 구축의 중요성과 과제. 농업과 정보기술, 7(1), 1-18.
2 김순용. (2011). 2011년 영농활기술 만족도 조사보고서. 농촌진흥청 보고서.
3 김광웅. (1999). 21세기 농촌진흥 사업의 효율적인 발전방향. 서울대학교 행정대학원보고서.
4 이춘우. (2006). 농업정보 전달매체 및 농업인 선호 정보조사. 한국국제농업개발학회지, 18(1), 40-42.
5 이춘우. (2010). 청보리 보급 확대를 위한 채종단지 실태 조사 및 컨설팅. 농촌지도와 개발, 17(4), 919-932.
6 박승환, & 최철재. (2006). 웰빙점포 유형별 서비스품질, 고객만족 및 재구매의도에 대한 기업이미지 효과. 한국국제농업개발학회지, 18(3), 234-241.
7 박승환, & 최철재. (2008). 친환경농산물의 브랜드와 점포만족이 고객충성도에 미치는 영향. 한국국제농업개발학회지, 20(1), 56-61.
8 최영찬. (1993). 정보화 시대의 농촌지도 사업. 한국농촌지도학회지, 1, 29-36.
9 최영찬. (1996). 농업정보 이용 실태 및 과제. 한국농촌지도학회지, 3(2), 177-195.
10 최영찬. (2000). 디지털 농업시대의 바람직한 농업정보 contents. 농업정보화 교육 및 농업 정보화 기반 조성의 방향. 농업농촌 정보화 세미나 논문집, 29-51.
11 최철재. (2011). 친환경농산물의 매장환경에 따른 소비감정과 고객만족. 한국국제농업개발학회지, 23(2), 138-144.
12 최철재, & 박승환. (2006). 농산물 서비스품질과 고객만족, 재구매의도 및 구전 간의 관계. 한국국제농업개발학회지, 18(2), 133-140.
13 Bitsch V., & Thornsbury S. (2010). Building Teamwork into an Integrated Extension Program: Faculty Perspectives on Area of Expertise Teams. Journal of Extension, 48(4), [On-line] Available at : http://www.joe.org/joe/2010august/ a2.php
14 Fincham H., Bowen E., Davis K. Kaczor C., Lester D., Mowbray R., & Porter B. (2011). Use Automated Phone Calls to Relay Extension Educational Messages. 49(4) [On-line] Available at : http://www.joe.org/joe/2011august/tt5.php
15 Gregg j. A., & Irani A. (2004). Use of Information Technology by County Extension Agents of the Florida Cooperative Extension Service. Journal of Extension, 42(3). [On-line] Available at: http://www.joe.org/joe/2004june/rb2.php
16 Guenthner J. P., & Swan B. G. (2011). Extension Learners' Use of Electronic Technology. Journal of Extension, 49(1). [On-line] Available at: http://www.joe. org/joe/2011february/a2.php
17 Harrison J. D., & Toney A. H. (2004). A "Tracking System" to Assure Quality and User Satisfaction. Journal of Extension, 42(2). [On-line] Available at: http://www.joe.org/joe/2004april/tt7.php
18 Martin M. V. (2002). The Roles of Extension in Agricultural Economics Departments. Journal of Extension, 40(5). [On-line] Available at: http://www.joe.org/joe/ 2002october/comm1.php
19 Newman D. (1999). Land Grant University Information Delivery through Automated Telephone Message Services in the United States. Journal of Extension, 37(5). [On-line] Available at: http://www.joe.org/joe/1999october/tt2.php
20 Rennekamp. R. A, Warner. P. D., Nall M. A., J. Charlene, & Maurer R. C. (2011). An Examination of Customer Satisfaction in the Kentucky Cooperative Extension Service. Journal of Extension. 39. [On-line] Available at : http://www. joe.org/joe/2001april/rb5.php
21 Terry B. D., & Israel G. D. (2004). Agent Performance and Customer Satisfaction. Journal of Extension, 42(6). [On-line] Available at: http://www.joe.org/joe/ 2004december/a4.php
22 Schauber A. C. (2001). Effecting Extension Organizational Change Toward Cultural Diversity: A Conceptual Framework. Journal of Extension, 39(3) [On-line] Available at : http://www.joe.org/joe/2001june/a1.php