1 |
Zeithaml, V. A., Bitner, M. J., Gremler, D. D., 2013, Services Marketing: Integrating Customer Focus Across the Firm(Sixth Edition), New York: McGraw-Hill.
|
2 |
Bolton, R. N., Drew, J. H., 1991, A multistage model of customers' assessments of service quality and value, Journal of Consumer Research, 17(4): 375-384.
DOI
|
3 |
Cha, J. E., Yun, S. W., Kim, J. G., Song, C. H., Jang, D. H., 2015, Effect of Rural Experience Service Quality on Customer Satisfaction and Recommendation Intention, Journal of Recreation and Landscape, 9(3): 39-47.
|
4 |
Cheong, H. K., 2013, A Study on Attitudes of Horse Riding, Cognitive Needs and Emotional Strengths, Journal of Tourism and Leisure Research, 25(6): 159-174.
|
5 |
Choe, Y. C., Park, E. S., Lee, E. Y., 2007, A Study on the Relationship between Service Quality and Satisfaction of Rural Experiential Tourism for Youth, Journal of Agricultural Extension & Community Development, 14(1): 149-170.
|
6 |
Choi, J. B., 2008, The Influence of skating Rink Service Quality on Customer Satisfaction and Post-Purchase Behavior, Masters'Thesis, Dankook University.
|
7 |
Cronin, J., Taylor, S., 1992, Measuring service quality: A reexamination and extension, Journal of Marketing, 56(3): 55-68.
DOI
|
8 |
Day, R. L., 1984, Modeling Choices among Alternative Responses to Dissatisfaction, Advances in Consumer Research, 11: 496-499.
|
9 |
Dick, A. S., Basu, K., 1994, Customer loyalty: Towards an Integrated Conceptual Framework, Journal of the Academy of Marketing Science, 22(2): 99-113.
DOI
|
10 |
Fostering of Horse Industry Act, 2011, Statutes of the Republic of Korea.
|
11 |
Gronroos, C., 1984, A Service Quality Model and Its Marketing Implication, European Journal of Marketing, 18(4): 36-44.
DOI
|
12 |
Hellier, P. K., Geursen, G. M., Carr, R. A., Rickard, J. A., 2003, Customer repurchase intention, A general structural equation model, European Journal of Marketing, 37(11/12): 1762-1800.
DOI
|
13 |
Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E., Schlesinger, L. A., 1994, Putting the Service-Profit Chain to Work, Hardvard Business Review, 164-174.
|
14 |
Jangsugun, 2015. Jangsu Horse riding Cource Internal Data.
|
15 |
Jeon, I. S., Bae, I. H., 2013, Service Marketing, Seoul: crbooks.
|
16 |
Jo, L. H., Lee, J. E., Seon, S. B., 2014, The Effect of Consumption Experiences on Service Quality, Customer Satisfaction, and Repurchase Intention in Farm Restaurants, Tourism Research, 39(4): 103-122.
|
17 |
Jun, H. M., Ha, J. W., Cho, M. S., 2000, Sports Marketing Strategy Changes in Korean Sport Industry Company according to Economical Environment Crisis, Korean Journal of Sport Management, 5(2): 1-15.
|
18 |
Jung, Y. W., 2006, A Study on the Factors of Customer Satisfaction and Customer Loyalty in Coffee Houses, The Korean Journal of Culinary Research, 12(4): 1-17.
|
19 |
Kim, H. J., Park, J. Y., 2012, Activation Strategies of Equestrian Tourism in Korean: A Conceptual Approach, Journal of Tourism and Leisure Research, 24(5): 379-398.
|
20 |
Kim, K. S., 2002, The SEM Analysis of the Determinating Factors of Customer Satisfaction in Commercial Sport Facilities, Korean Journal of Society of Sport, 15(2): 391-406.
|
21 |
Koh, G. D., 2014, Effect of Leisure flow and Experience satisfaction on the Psychological Well-being of Horseback Riding Experience Participation, Journal of Hotel & Resort, 13(3): 449-469.
|
22 |
Kim, M. H., Choe, P. I., 2010, A Study on Fostering Equestrian Industry for Rural Development of Korea, Journal of Agricultural Extension & Community Development, 17(2): 327-346.
|
23 |
Kim, N. Y., 2014, A study on the complexation plan for farm experience activities through introduction of a rural horse-riding, Masters'Thesis, University of Seoul.
|
24 |
Kim, S. K., Lim, T. S., 1999, Consumer Satisfaction for Service Quality in the Korean Commercial Sport Centers, The Korean Journal of Physical Education-Humanities and social sciences, 38(4): 731-744.
|
25 |
Lee, C. K., Ko, S. K., Kim, J. O., 2014, Examining structural relationships among horseback riding motivation, value, satisfaction, and behavioral intention, Korean Journal of Tourism Research, 28(6): 203-226.
|
26 |
Lee, C. K., Lee, H. M., Kim, T. K., 2014, Estimating Horseback Riding Experience Using Contingent Valuation Method, International Journal of Tourism and Hospitality Research, 28(1): 37-47.
|
27 |
Lee, W. J., 2015, Effects of service quality of golf driving range on customer satisfaction and loyalty, Masters'Thesis, Sungkyunkwan University.
|
28 |
Lee, Y. J., 2010, The Effects of Employees' Job Satisfaction and Customer Orientation on Customers' Service Quality Perception and Satisfaction, Ph.D. Dissertation, Dongyang University.
|
29 |
Lee, Y. K., Shin, D. C., Lyu, C., 2000, The Impact of Golf Training Facilities'Environments on Evaluation of Service Quality, Customer Satisfaction and Purchase Behavior Intentions, Korean Journal of Sport Management, 5(1): 1-15.
|
30 |
Lim, J. N., 2007, Casual Relationship among Service Fairness, Customer Satisfaction, Customer Loyalty, and Purchase Behavior in Taekwondo Gymnasium, Ph.D. Dissertation, University of Kyung Hee.
|
31 |
Min, B. J., 2015, The Impacts of Experiential Factors on Value, Satisfaction, and Continuance Intention in Horse Riding Tourism Participants, Ph.D. Dissertation, University of Far East.
|
32 |
Ministry of Agriculture Food and Rural Affairs, 2011, Horse Industry! Instrument preparation of a new leap forward, MAFRA Release from September 9, 2011, newspaper.
|
33 |
Ministry of Agriculture Food and Rural Affair, 2012, The Horse Industry Promotion Plan, MAFRA Release from July 11, 2012, newspaper.
|
34 |
Ministry of Agriculture Food and Rural Affairs, 2013, Horseback Promotion, MAFRA Release from November 20, 2013, newspaper.
|
35 |
Ministry of Agriculture Food and Rural Affairs, 2016, Horse Industry Survey(2015).
|
36 |
Oliver, R. L., 1981, Measurement and Evaluation of Satisfaction Processes in Retail Settings, Journal of Retailing, 57(3): 25-48.
|
37 |
Oliver, R, L., 1997, Satisfaction: A Behavioral Perspective on the Consumer, New York: McGraw-Hill.
|
38 |
Oliver, R, L., 1999, Whence consumer loyalty?, The Journal of Marketing, 63(4): 33-44.
|
39 |
Parasuraman, A., Zeithaml, V. A., Berry, L. L., 1985, A conceptual model of service quality and its implications for future research, Journal of Marketing, 49(4): 41-50.
DOI
|
40 |
Parasuraman, A., Zeithaml, V. A., Berry, L. L., 1988, SERVQUAL: A Multi-Item Scale for Measuring Consumer Perceptions of the Service Quality, Journal of Retailing, 64(1): 12-40.
|
41 |
Park, Y. R., 2001, A Study on the Analysis of Satisfaction in service Qualities of Korean Restaurants, Journal of Food service Management, 4(2): 53-71.
|
42 |
Park, B. S., 2014, The Effect of the user satisfaction and the revisit intention by the service quality of water leisure establishment, Masters'Thesis, Jeju University.
|
43 |
Park, J. H., 1996, A study on the assessments of hotel services, Ph.D. Dissertation, Dong-A University.
|
44 |
Park, J. E., Lee, B. C., 2013, A Study of Key Factors for promoting a Horse-Back Riding Activity, Korean Journal of Sports Science, 22(5): 465-477.
|
45 |
Po, M. O., 2014, The Effect of Service Quality of a Local Festival on visitor Satisfaction and Loyalty, Masters'Thesis, Kwangdong University.
|
46 |
Roh, K. S., 2014, SPSS $ AMOS 21, Hanbit Academy, Inc.
|
47 |
Song, J. J., 2011, SPSS/AMOS Statistical Methods, 21cbook.
|
48 |
Taylor, S., Baker, T. L., 1994, An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions, Journal of Retailing, 70(2): 163-178.
DOI
|
49 |
wikipedia, 2015, www.wikipedia.org
|
50 |
Yu, C. J., Jang, D. H., 2014, Analysis of Satisfaction Based on Elementary School Students' Motivies for Participating in Rural Experience. Journal of Recreation and Landscape, 8(2): 35-41.
|
51 |
Zeithaml, V. A., 1988, Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence, Journal of Marketing, 52(3): 2-22.
DOI
|