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http://dx.doi.org/10.9717/kmms.2020.23.8.1049

A Study of Card News on Instagram  

Kim, Saenanseul (Design Intelligence, Graduate School of Communication and Arts, Yonsei University)
Kim, Dongwhan (Design Intelligence, Graduate School of Communication and Arts, Yonsei University)
Publication Information
Journal of Korea Multimedia Society / v.23, no.8, 2020 , pp. 1049-1058 More about this Journal
Abstract
'Instagrammable' is a new term which means a photo or a series of pictures are worth posting on Instagram. Since Instagram is an image-oriented social media platform, it is important to give users proper awareness through images in order to be an instagrammable post. In this study, we explored the proper delivery method of messages within instagrammable posts through the use of hashtags(#). Specifically, we paid attention to the use of 'Card News', which involves a series of images that form a short narrative. Hashtags play an important role that they often describe sharing intention of the post, and we found analyzing the use of hashtags in Card News posts is a good indicator of users' Instagram activities. Currently, there are more than 580k posts are found with the search keyword Card News, and the number is increasing. In this study, we collected and analyzed more than 50k hashtags on Instagram to explore how news stories are posted from both the general users and news media accounts. Furthermore, we conducted interviews with journalists to analyze how news media are making use of Instagram as a legitimate place to share news stories with impact.
Keywords
Instagram; Card News; Social Media; Word Cloud; Text Processing;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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