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http://dx.doi.org/10.9717/kmms.2020.23.3.508

Analysis of Visual Attention in Mobile Messenger Emoticons using Eye-Tracking  

Park, Min Hee (Dept. of Digital Media, Kyungsung University)
Hwang, Mi Kyung (Game Lab of Dong-Eui University)
Kwon, Mahn Woo (Dept. of Digital Media, Kyungsung University)
Publication Information
Journal of Korea Multimedia Society / v.23, no.3, 2020 , pp. 508-515 More about this Journal
Abstract
For the success of mobile messenger emoticons, it is important to grab the attentions of users or consumers and identify the influence factors that can satisfy empathy and emotional satisfaction. In this study, first, subjective evaluation of the mobile messenger emoticons of the subjects was examined through a preliminary survey, and then Eye-tracking experiments were conducted to identify the influence factors that can attention of the subject's eyes in the emoticons. The study revealed that emoticons such as Ompangi and Onaeui yeosin highlighting their characters mainly focus on characters(face). Secondly, Gyuiyomjueui and Handprinting emoticons focused on Text. Contrary to earlier studies, such results showed that people are presumed to focus on characteristic elements such as size, form, color and location of visually exposed elements rather than primarily having a keen interest in characters.
Keywords
Mobile Messenger Emoticon; Eye-Tracking; Visual Attention;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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