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http://dx.doi.org/10.9717/kmms.2019.22.3.395

A Study on Nurturing Korean Star Character by Analysis of Nintendo Super Mario Character Transition - Focusing on Robot Taekwon V -  

Tak, Yeon-Suk (Dept. of it Liberal Art, Wonkwang University)
Publication Information
Journal of Korea Multimedia Society / v.22, no.3, 2019 , pp. 395-402 More about this Journal
Abstract
Star characters play a key role in the background of contents that secure global competitiveness. In this study, we study the growth factors and transitional forms of Nintendo Super Mario Bros. and suggest the direction of nurturing Korean star characters. As a result of the analysis of Super Mario Bros., it was possible to derive the growth factors of Originality, repeatability, Continuity, Pertain, and Star Fame and the transition result of step development method. Robot Taekwon V was presented as a reference model while Korean game characters with global competitiveness were excavated. Robot Taekwon V, which combines the features of friendly, unique, symbolism, and narrative, could be used to present a development model of the type of jump development. In the jump development model, character development and Upbringing, diversification of genre, pioneering of new markets combined with new technology, and fostering of characters through linkage with other industries were presented.
Keywords
Super Mario; Star Character; Character Development; Robot Taekwon V;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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